Company: Kleenclad International Pvt Ltd

Job Role: Manager B2B Marketing & Lead Generation

Location: Mumbai / Bengaluru

Work Mode: Full-time | Work from Office

Experience: 3 5 Years Preferred

Compensation: 7.50 8.00 LPA Fixed + Performance-Linked Incentive

Reporting To: Directors / Business Leaders

About the Company

Kleenclad International Pvt Ltd is part of the Kleenclad Group, with operations in India and the UK. The company operates in the emerging field of Passive Hygiene, integrating antimicrobial and contamination-control solutions into the built environment.

Its portfolio includes Antimicrobial Cladding, Anticontamination Flooring, Antimicrobial Lighting, and KleenVision Design-to-Delivery solutions, serving healthcare, pharmaceuticals, food processing, commercial kitchens, and other hygiene-critical environments.

About the Role

Kleenclad is looking for a hands-on B2B Marketing & Lead Generation Manager who can drive the company's next stage of growth.

The role will own the marketing journey from prospect identification and interest generation to lead nurturing, qualification, and handover to the Sales team, while also strengthening the company's digital presence through content, campaigns, project communication, and thought leadership.

Key Responsibilities

1. B2B Lead Generation & Qualification

- Generate and qualify B2B opportunities through LinkedIn Sales Navigator, Projects Today, databases, exhibitions, industry networks, campaigns, and direct outreach.

- Identify relevant organisations, projects, decision-makers, and influencers.

- Conduct preliminary lead qualification and ensure qualified opportunities are effectively handed over to the Sales team.

2. Content & Brand Communication

- Create content for social media, website, newsletters, campaigns, presentations, case studies, and marketing collateral.





- Convert technical products and solutions into simple, credible, and compelling communication.

- Maintain consistency with the company's brand positioning and approved technical claims.

3. Digital Marketing & Campaign Management

- Plan, execute, and optimize campaigns across LinkedIn, Google, email, and social media.

- Manage the company's digital presence and support the professional digital presence of its leadership.

- Improve brand visibility, credibility, and stakeholder engagement.

4. AI-Enabled Marketing

- Use AI tools for lead generation, prospect research, and marketing-content creation.

- Identify opportunities for technology and automation to improve productivity, response time, and campaign execution.

5. Project, Photo & Video Content

- Work with Project and Sales teams to develop photographs, videos, testimonials, project stories, and other marketing content.

- Coordinate with external agencies or specialists where required.

- Create good day-to-day visual content from installations, exhibitions, events, and customer interactions.

6. Lead Management & Sales Coordination

- Maintain systematic tracking and follow-up of marketing-generated leads.

- Coordinate closely with the Sales team to monitor lead quality, opportunity progression, and market feedback.

- Continuously improve targeting and marketing communication based on sales feedback.

7. Marketing Analytics

- Measure the effectiveness of lead-generation activities, campaigns,



content, website, email, and social-media initiatives.

- Analyze data to identify activities generating meaningful engagement, qualified opportunities, and business pipeline.

Candidate Profile

The ideal candidate should have:

- 4 6 years of relevant experience in B2B marketing, digital marketing, lead generation, or growth marketing.

- Proven experience in B2B prospecting and lead generation.

- Strong knowledge of LinkedIn and LinkedIn Sales Navigator.

- Excellent written and verbal communication skills.

- Strong content creation and copywriting abilities.

- Experience managing digital marketing campaigns.

- Working knowledge of CRM and lead-management systems.

- Experience with email marketing and newsletters.

- Ability to create social-media photographs, videos, and basic creative content.

- Strong research and analytical skills.

- Practical experience using AI tools for marketing and lead generation.

- Ability to work independently and take ownership.

Preferred Industry Experience

Experience in any of the following would be an advantage:

- Building Materials

- Architectural Products

- Healthcare Infrastructure

- Pharmaceuticals

- Cleanrooms

- Industrial B2B Products

- B2B Marketing Agencies

This experience is preferred but not mandatory.

Why Join Kleenclad?

- Opportunity to work with a growing international business.

- Direct interaction with company leadership.

- Opportunity to market creative solutions across multiple industries.

- Build and shape the company's B2B marketing and lead-generation engine.

- Create campaigns and content with direct business impact.

- Work with AI, digital tools, and new marketing approaches.

- Take ownership of the marketing function and contribute to business growth.

📌 Manager –B Marketing & Lead Generation | Kleenclad International Pvt Ltd | Mumbai / Bengaluru
🏢 Praveza Consultancy
📍 Mumbai