Individual Role Position Name - Exec / Sr. Exec - Retail Sales Department Sales Job location: Lucknow Role Description As a Retail Sales Executive at Walplast Products Pvt Ltd, you will play a crucial role in driving the sales of our products. Your primary responsibility will be to expand our dealer network, increase market penetration, and achieve sales targets. You will work closely with dealers, providing them with the necessary support and training to ensure their success. Your efforts will be instrumental in promoting our brand and ensuring the availability of our products in key markets. Impact of the Role in Company The Retail Sales Executive is a vital link between Walplast Products Pvt Ltd and the market. Your contributions will have a significant impact on the company's growth and market presence. By expanding the dealer network and increasing market penetration, you will help drive sales and revenue growth. Your efforts in training and supporting dealers will ensure their success, leading to stronger partnerships and loyalty. The insights gained from market monitoring and retail audits will inform strategic decisions, helping the company stay competitive. Ultimately, your role will be key in achieving the company's sales objectives and contributing to its overall success. Responsibilities Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
Market Penetration and Coverage: Ensure that Walplast gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast and allied products by creating awareness and demand through influencers and client activation.
Sales Strategy: Maintain sales volume, product mix,



and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.Key Skills Highly energetic, motivated, confident, with excellent communication and selling skills. Ability to understand the market and convert products into business. Must be a go-getter with high drive and initiative. Competencies Customer Centricity, Critical Thinking, Communication Skills, Trust, Drive for results, Planning & Organising, Nimble Learning Reporting: Team Handling Role No Replacement/New CTC Budget : 7 to 8 LPA Total Exp <4-6> years of experience in Channel Sales, preferably from the Construction Chemical / Cement industry. QualificationAny Graduate or Post Graduate Degree / Diploma in Marketing Management. Company Walplast Products Pvt Ltd Confidential No Interview Panel >>> Important CommentsWill handle Putty + Paint + Texture (will also need to sell Tiles Adhesive) Company InfoWhat do we do?Established in the year 2004, Walplast Products Pvt. Ltd is an associate of Drychem India Pvt Ltd.



ISO 9001:2015 certified Indian multinational company and one of the largest and leading manufacturers of building construction material products in India. We have 20+ manufacturing units strategically located in all the four corners of India. One International Venture in Kenya. We are one of the few organisations in the country to be certified by NABL. Crisil Research Certified, Credit rating of the credit risks associated with a financial instrument or a financial entity.
We are extremely proud to announce that we are awarded “Most Preferred WorkPlace 2024-25” straight 2nd time in a row. As of FY 2023-24, we are at Annual Turnover of 1300 Cr. What do we value?At Walplast, we foster a collaborative culture where talented individuals can produce their best work We value innovative thinking, diverse insights and a genuinely distinctive level of customer service. We value difference, with respect at the heart of our inclusive culture and we support agile working arrangements. We are strongly committed to our Core Values Integrity, Collaboration, Innovation, Commitment and Operational Excellence. Our Purpose & StrategyOur Purpose is to accomplish a positive change in the ecosystem through innovative & reliable products, services, solutions and partnerships.
Since its inception, the 3 things for which Walplast Products Pvt. Ltd. is known among its customers and consumers are –
Trust, Credibility & Quality, with a philosophy of nurturing business relations and promising mutual growth. Why Join Us?At Walplast Products Pvt Ltd, we value our employees and provide a dynamic and inclusive work workplace. We offer opportunities for growth, professional development, and the chance to be part of a team that is driving the future of building construction materials. Website www.drychem.com
www.walplast.com Glassdoor Drychem Glassdoor Page – https://www.glassdoor.co.in/Reviews/Drychem-India-Reviews-E5137158.htm
Walplast Glassdoor Page – https://www.glassdoor.co.in/Overview/Working-at-Walplast-Products-EI_IE572328.11,28.htm TA - Travel Allowance Rs. 4 Per KM DA - Daily allowanceRs. 350 Per Day Employee can claim either TA or DA. Both cannot be availed

📌 Sales Officer, Senior Sales Officer (Lucknow)
🏢 headsquestcom
📍 Lucknow