About Swiss Beauty

Welcome to Swiss Beauty, one of India’s fastest-growing beauty and cosmetics brands. Established in 2013, Swiss Beauty is built to be the ultimate companion and BFF of every makeup lover, transforming everyday beauty routines into extraordinary experiences.With a deep understanding of Indian beauty needs, we blend global cosmetic standards with solid innovation capabilities to create long-lasting, comfortable, and game-changing products. Our mission is to elevate beauty to Swiss standards while redefining industry benchmarks.

Makeup knows no boundaries - and neither do we.

About the Role

We are looking for a performance-driven and creatively sharp Social & Creator Strategy Lead to own and scale Swiss Beauty’s presence across owned, earned, and commerce-driven content ecosystems.This role will drive platform growth, engagement, community building, and measurable business impact by integrating:

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Organic social

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Creator-led storytelling

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Marketplace content

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Performance marketing alignment

The ideal candidate combines creative instinct with analytical depth and understands how social drives commerce in a D2C + marketplace-led beauty business.

Key Responsibilities

Channel Growth & Performance Ownership

Own end-to-end growth and performance across priority platforms:

Core Platforms:

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Instagram (primary brand & engagement engine)

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YouTube (long-form authority + Shorts scale engine)

Expansion Platforms:

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Snapchat (Gen Z engagement)

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Pinterest (aspirational search-led discovery)

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Regional short-video platforms (Tier 2/3 penetration)

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LinkedIn (employer branding & leadership voice)

Commerce Ecosystem:

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Amazon & Nykaa (A+ content, PDP storytelling, storefront content)

Responsibilities:

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Define platform-wise KPIs (growth, reach, retention, conversions)

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Deliver month-on-month growth across all owned platforms

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Build structured growth roadmaps per channel

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Align paid + organic strategy with performance marketing

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Lead reporting dashboards with actionable insights

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Translate platform analytics into optimization strategies

Content & Creative Direction

Lead platform-first storytelling with strong performance intent.

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Drive creative direction for Reels, Shorts, tutorials, trend drops, launches

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Build differentiated content playbooks per platform

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Translate campaign & NPD narratives into high-performing formats

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Ensure strong brand voice, visual consistency, and storytelling sharpness

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Drive trend mining and real-time content agility

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Build scalable repeatable content formats

Cross-Functional & Influencer Ecosystem Integration

Act as the strategic bridge across brand, creators, and commerce.

Collaborate closely with:

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Brand Team

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NPD Team

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PR Team

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Influencer Marketing Team (strategic dotted-line collaboration)

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E-commerce Team

Ensure alignment across:

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Social calendar

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Influencer calendar

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GTM launches

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Marketplace content moments

Drive cohesive storytelling across:
Owned + Earned + Creator-led + Commerce ecosystems

Community & Reputation Building

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Build high-retention beauty communities

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Drive UGC, drops, challenges, and interactive formats

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Strengthen LinkedIn presence for employer branding

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Monitor brand sentiment and community health

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Build advocacy-led content loops

Team & Agency Leadership

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Manage internal social & content teams

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Oversee agency partners and creator collaborations

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Set performance benchmarks and quality standards

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Ensure execution excellence within budgets and timelines

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Build scalable processes for content velocity

Platform Mandate (Owned & Commerce Ecosystem)

This role will own strategy, growth, and performance across:

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Instagram

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YouTube (Long-form + Shorts)

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Amazon Marketplace Content

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Nykaa Marketplace Content

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Snapchat

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Pinterest

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Regional Short-Video Platforms

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LinkedIn

Requirements

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5–7 years of experience in social & digital content roles (Beauty / D2C preferred)

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Proven success in scaling Instagram & YouTube

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Strong understanding of marketplace content ecosystem (Amazon & Nykaa)

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Deep knowledge of algorithms, analytics, retention metrics

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Strong storytelling and brand sensibility

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High ownership mindset with performance orientation

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Experience managing teams & agencies

Working Conditions

- Environment: Office setting

- Full-time position, Monday to Friday

What We Offer

Swiss Beauty employees can access a wide range of benefits which, depending on eligibility criteria and location, include:

- Paid parental leave as well as benefits to support you as you transition to life as a working parent

- Maternity off

- Flexible working hours’ window

- Insurance coverage for you and your family

- Adoption/Commissioning time off

- Exclusive employee discount on our products

- Learning and development opportunities

- Recognition and service awards

- Weekly wellness session

Our commitment to Diversity, Equity and Inclusion

We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, neurodiversity, religion.

📌 Social Media Manager (Gurugram)
🏢 Important Business
📍 Gurugram