CodelogicX is a pioneering technology company, proudly
certified with ISO 9001:2015 and ISO/IEC 27001:2013 standards. Recognized as
the "SaaS Company of the Year," we are committed to advancing
innovation and delivering state-of-the-art solutions that redefine industry
standards.

Role
Overview

We
are looking for a Product Marketing Manager to drive the positioning,
messaging, go-to-market strategy, and adoption of our SaaS platform. The role
will act as a bridge between Product, Marketing, Sales, and Customer Success,
translating product capabilities into clear, compelling value propositions for
customers and prospects.

The
ideal candidate is a strong storyteller, strategic thinker, and hands-on
marketer who can understand a complex SaaS product, identify customer needs,
and turn insights into impactful marketing initiatives.

Roles & Responsibilities

- Develop clear
product positioning, messaging, value propositions, and go-to-market
strategies aligned with business objectives.

- Work closely
with Product, Sales, Customer Success, and Marketing teams to ensure
consistent communication across the customer journey.

- Own product and
feature launches from planning and messaging to execution, enablement, and
post-launch analysis.

- Translate
complex product capabilities into simple, customer-focused narratives,
presentations, website content, campaigns, and sales collateral.

- Conduct market
research and competitive analysis to identify market trends, customer
needs, competitive gaps, and opportunities for differentiation.

- Build and
maintain sales enablement materials, including pitch decks, product
briefs, battlecards, FAQs, demo narratives, and objection-handling
resources.





- Partner with
Sales and Customer Success teams to understand customer challenges,
objections, feedback, and product adoption barriers.

- Develop customer
personas, use cases, industry narratives, and segment-specific messaging.

- Gather and
synthesize Voice of Customer insights to influence product positioning,
roadmap discussions, and marketing strategy.

- Collaborate with
the content and demand-generation teams to develop campaigns that
communicate product value and generate qualified demand.

- Support product
demos, webinars, events, customer presentations, and other market-facing
initiatives.

- Monitor product
and campaign performance and use data-driven insights to refine messaging,
positioning, and GTM strategies.

- Keep product
messaging, competitive intelligence, and marketing collateral current as
the product and market evolve.

Requirements

- 8–12
years of experience in Product Marketing, SaaS Marketing, B2B Marketing,
or a related Go-to-Market role.

- Experience
working with B2B SaaS or technology products is strongly preferred.

- Strong
understanding of product positioning, messaging, GTM strategy, product
launches, and sales enablement.

- Excellent
written and verbal communication skills with a strong command of
professional English.

- Ability to




simplify complex product concepts and communicate them in a clear,
persuasive, and engaging manner.

- Strong
storytelling and content development capabilities.

- Good
understanding of market research, customer insights, competitive analysis,
and buyer personas.

- Comfortable
working cross-functionally with Product, Sales, Customer Success, Design,
and Marketing teams.

- Solid
analytical and problem-solving skills, with the ability to convert data
and market insights into actionable strategies.

- Highly
organized, detail-oriented, and capable of managing multiple initiatives
simultaneously.

- Proactive and
adaptable, with the ability to work effectively in a fast-paced SaaS
environment.

- Familiarity with
CRM, marketing automation, analytics, research, and productivity tools is
an advantage.

- Experience
creating presentations, product collateral, sales enablement assets, and
customer-facing content.

- A bachelor’s
degree in marketing, Business, Communications, or a related discipline is
preferred.

What
We’re Looking For

- A customer-first
mindset with strong commercial awareness.

- Someone who can
think strategically while remaining hands-on with execution.

- A confident
communicator who can collaborate with both technical and non-technical
stakeholders.

- Curiosity about
technology, SaaS, workplace productivity, and emerging business trends.

- The ability to
take ownership, move projects forward, and turn ideas into measurable
outcomes.

Benefits

Health insurance
Hybrid working mode
Provident Fund
Parental leave
Yearly Bonus
Gratuity

Location: Kolkata

📌 Product Marketing Manager (Kolkata)
🏢 Important Group
📍 Kolkata