Content Strategist

Experience: 2–5 Years
Work Model: 6 Days – Work from Office
Location: Bengaluru
Preferred Background: Creative / Advertising / Content Agency

Role Overview

We are looking for a Content Strategist with 2–5 years of experience, ideally from a creative, advertising, or content agency background.

The ideal candidate should have started their career in Copywriting/Content Writing and evolved into a strategic content role. They should be able to combine strong writing fundamentals with content strategy, creative thinking, audience understanding, and campaign planning.

Key Responsibilities

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Develop and execute content strategies aligned with brand and business objectives

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Translate brand objectives into clear content themes, pillars, formats, and campaigns

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Develop content calendars and campaign concepts across digital platforms

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Work closely with Copywriters, Designers, Social Media, Brand, and Marketing teams

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Provide creative direction and strategic inputs for content development

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Understand target audiences and develop content that drives engagement and brand affinity

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Review and refine copy and content to ensure consistency with brand voice and strategy

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Conduct research on audiences, competitors, trends, and cultural conversations

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Develop content ideas for social media, campaigns, blogs, websites, and other digital channels

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Track content performance and use insights to improve future content strategies

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Present content strategies and creative ideas to internal teams and clients

Must-Have Requirements

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2–5 years of professional experience in Content Strategy / Content Marketing / Creative Strategy

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Prior experience in a creative, advertising, digital, or content agency

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Candidate should have started their career in Copywriting/Content Writing

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Strong understanding of copywriting, storytelling, and content creation

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Experience developing content strategies and campaigns, not just executing content

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Solid understanding of different content formats and digital platforms

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Ability to translate business objectives into actionable content strategies

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Excellent communication, presentation, and writing skills

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Strong understanding of brand voice, audience, and content positioning

Good to Have

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Experience working with D2C, lifestyle, fashion, consumer, or digital-first brands

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Experience handling multiple brands/clients simultaneously

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Understanding of social media strategy and digital marketing

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Experience with campaign ideation and integrated campaigns

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Familiarity with content performance metrics and analytics

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Experience presenting strategies directly to clients

Candidate Profile

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Strong strategic + creative thinking ability

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Strong copywriting foundation with the ability to think beyond individual pieces of content

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Able to move from brief → insight → idea → strategy → execution

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Curious about culture, trends, consumer behavior, and digital content

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Comfortable working in a fast-paced agency workplace

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Strong ownership and ability to manage multiple projects and deadlines

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Able to collaborate with creative and cross-functional teams

Key Skills

Content Strategy | Content Planning | Copywriting | Creative Strategy | Content Marketing | Campaign Strategy | Storytelling | Brand Voice | Social Media Content | Content Calendars | Audience Insights | Creative Ideation | Brand Communication | Agency Experience

📌 Content Strategist (Bengaluru)
🏢 Nameless
📍 Bengaluru