- Plan, run, and optimize good-performing, large-scale campaigns across Google Ads, Meta Ads, app campaigns, affiliates, and influencer marketing.
- Experience with driving mobile app installs and in-app purchases as key campaign objectives.
- Own performance metrics including ROAS, CAC, LTV, and conversion rates, with strong working knowledge of CAC tracking it closely, benchmarking it, and taking action to keep it productive across channels.
- Drive the creative process end-to-end from ideation and concept development to production and execution — for ad creatives, videos, and campaign assets.
Preferred candidate profile
- 3–7 years of strong experience in performance marketing for B2C brands or digital platforms.
- Prior experience marketing apps or platforms in astrology, spirituality, or wellness categories is a strong plus.
- Comfort building campaigns and content for a pan-India, multi-lingual audience (Hindi and regional languages).
- Understanding of subscription/D2C app monetization — trial-to-paid conversion, renewal rates, and LTV by cohort.
- Ability to partner with astrologers, content, and product teams to turn astrology and AI-based offerings into high-converting campaign narratives.