- Digital Strategy & Growth: Define and execute digital acquisition strategies across multiple channels (social, search, affiliates, partnerships, fintech ecosystems).

- Customer Acquisition: Drive new-to-credit and repeat customer acquisition through digital platforms, ensuring cost-effective CAC (Customer Acquisition Cost).

- Performance Campaigns: Lead end-to-end planning, execution, and optimization of performance marketing campaigns across paid search, display, social, and programmatic channels.

- Marketing Analytics: Establish robust analytics frameworks to track campaign ROI, funnel conversion, customer segmentation, and lifetime value.

- Channel Management: Oversee SEO/SEM, digital partnerships, and influencer-led campaigns.

- Technology Integration: Collaborate with product and tech teams to enhance digital onboarding, e-KYC, and loan application journeys.

- Compliance & Governance:



Ensure adherence to NBFC regulatory guidelines in digital acquisition processes.

- Leadership: Build and mentor a high-performing digital acquisition and analytics team.

- Innovation: Explore emerging digital trends (AI/ML, martech, open banking APIs) to strengthen acquisition.

Qualifications & Skills:

- MBA/PGDM in Marketing/Finance or equivalent.

- 12 - 15 years of experience in digital acquisition within BFSI/NBFC/Fintech.

- Proven expertise in performance marketing campaigns and marketing analytics.

- Solid analytical skills with proficiency in digital analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.).

- Excellent leadership, communication, and stakeholder management abilities.

📌 Associate Vice President - Digital Acquisition - NBFC (Delhi)
🏢 BinaryStar SearchX
📍 Delhi