Job Summary

Drive Bigfixs brand visibility and lead generation through SEO, paid campaigns, content and social media across web, franchise and merchant channels. Bigfix is a technology-enabled managed aftersales services provider running multiple growth channels - its corporate website, franchise expansion, merchant and servicer onboarding, and the Bigfix E-Shop. The Digital Marketing Executive owns Bigfixs digital presence and demand generation across these channels: planning and running paid and organic campaigns, producing content, managing social media, and tracking performance to feed a steady pipeline of franchise, merchant and brand leads - working closely with Sales, the E-Commerce Executive, and external agencies/freelancers where needed.

Responsibilities

- Performance marketing - plan, execute and optimize paid campaigns across Google Ads, Meta Ads and other platforms to drive franchise enquiries, merchant sign-ups and brand leads within budget and CPL targets.
- SEO website - manage on-page and technical SEO for bigfix.in, coordinate content updates and landing pages with the tech team, and track keyword rankings, organic traffic and search visibility.
- Content social media - plan and execute the content calendar across LinkedIn, Instagram, Facebook and YouTube; create or coordinate creatives, videos and copy that reflect the Bigfix brand.
- Lead nurturing - run email and WhatsApp marketing campaigns to nurture franchise, merchant and B2B leads through the funnel, in coordination with Sales and Franchise teams.




- Marketplace E-Shop support - collaborate with the E-Commerce Executive on promotional campaigns, banners and cross-channel offers for the Bigfix E-Shop and marketplace listings.
- Analytics reporting - track campaign performance, website analytics and lead-source ROI using tools like Google Analytics and Meta Business Suite; prepare regular performance reports for leadership.
- Brand PR support - support press releases, award submissions, event participation and other brand-building initiatives as needed.
- Vendor coordination - manage relationships with design, content, media-buying and other marketing vendors/freelancers.

Requirements

- Bachelors degree in Marketing, Mass Communication, Business Administration or a related field (MBA/PG in Marketing preferred).
- 1-3 years of experience in digital marketing, preferably in a startup, D2C, marketplace or services business.
- Hands-on experience with Google Ads, Meta Ads Manager, SEO tools (e.g. Google Search Console, Ahrefs/SEMrush) and Google Analytics.
- Strong content sense - comfortable writing copy and briefing designers/video editors; basic design tool familiarity (Canva or similar) is a plus.
- Data-driven mindset with the ability to read campaign metrics and translate them into action.
- Excellent communication skills, fluent in English and Tamil; high ownership and comfort working in a rapid-paced startup environment.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Executive (Chennai)
🏢 Bigfix
📍 Chennai