Plan and execute integrated digital campaigns across LinkedIn, email, search and the corporate

website, aligned to business development priorities.

- Produce technically accurate collateral capability decks, service one-pagers, case studies and

conference materials – across SENSANBIO's biometrics service lines.

- Own the corporate website: publish content, maintain service pages, improve on-page SEO and

track engagement through enquiries.

- Manage LinkedIn and allied qualified channels on a consistent publishing calendar that reflects

SENSANBIO's scientific and operational credibility.

- Apply AI and LLM tools (ChatGPT, Claude, Gemini, Canva) to draft, design, localize and

repurpose assets, materially cutting turnaround time.

- Support conference and industry-forum presence: pre-event campaigns, booth collateral, delegate

outreach lists and post-event follow-up sequences.

- Build and maintain contact databases of biometrics,



data management and clinical development

decision-makers, executing outbound sequences with business development.

- Design and run lead-nurture workflows in the CRM or marketing automation platform, routing

qualified leads to business development.

- Track campaign performance and report reach, engagement, lead volume and cost per qualified lead

to leadership monthly.

- Coordinate with biostatistics, programming and data management teams to validate every technical

claim before an asset is published.

- Maintain brand consistency, version control and an organized, accessible asset library across all marketing outputs. • Monitor competitor biometrics and FSP provider positioning, feeding insights into service-line differentiation and campaign themes

📌 Digital Marketing Executive (Chennai)
🏢 SENSAN BIOSCIENCES
📍 Chennai