Job Summary

We are seeking a strategic, analytically strong FP&A; professional to join our team as a Senior Analyst II - FP&A;, supporting Marketing mini-CFO, in partnering with Cvent's Global Marketing organization - spanning Brand, Demand Generation, Events, Digital, Product Marketing, and Regional Field Marketing. This role sits at the intersection of Marketing and FP&A.; You will be supporting Marketing mini-CFO to drive marketing efficiency and ROI analysis, but you must also deeply understand the bookings and pipeline world - how marketing activity converts into leads, MQLs, SQL, pipeline, and ultimately bookings. You will help Marketing and Finance leaders answer the core questions: what is working, what is not working, and where should the next marketing dollar go. In addition, you will drive core planning processes such as annual budgeting, monthly reforecasting, and cost tracking, while building and interpreting the full marketing-to-bookings funnel - website traffic, digital conversion, event conversion, leads, cost per lead, lead conversion by tactic, and marketing ROI by LoB. The ideal candidate combines strong financial acumen with genuine fluency in what a B2B marketing function should deliver, and the drive to translate data into clear recommendations for the Marketing organization and senior leaders. This role involves frequent interaction with senior leaders across Marketing, Sales, and Corporate Finance teams based in the U.S. and India.

Responsibilities

- Marketing Finance Partnership & ROI (primary focus) - Act as support to Marketing mini-CFO to support the Global Marketing organization, partnering with marketing leadership to translate growth strategies, campaign plans, and pipeline targets into annual budgets and rolling forecasts.
- Build, own, and continuously improve the Marketing ROI financial model by LoB - connecting spend, activity and outcomes end to end.
- Develop and track key Marketing efficiency metrics, including:



CAC, CLTV, Cost per Lead/MQL (by LoB, by tactic), Lead Conversion Rates (by tactic / channel), CTR, Marketing ROI.
- Analyze the full funnel - website traffic, digital conversion, event conversion, leads, and cost per lead - and tie each stage to financial and pipeline outcomes.
- Drive deep-dive analytics on event ROI, digital campaigns, tradeshows, and content marketing performance.
- Deliver a transparent point of view on what's working and what's not across marketing tactics and channels, with concrete, prioritized recommendations for the marketing organization.
- Build and evaluate business cases for marketing initiatives - campaigns, media investments, Martech, and events - using ROI, CAC, payback to guide spend prioritization.
- Support and advise on resource-allocation decisions across marketing channels and geographies.
- Bookings & Pipeline Fluency - Understand and work fluently with the sales forecasting and bookings process, connecting marketing funnel metrics (MQLs, pipeline, bookings influence) to bookings outcomes by LoB.
- Partner on pipeline-trend and funnel analysis - conversion rates, sales cycle length, and pipeline velocity - to assess how marketing feeds the bookings engine.
- Align marketing investment views with bookings and pipeline targets so finance tells one consistent growth story.
- Stakeholder & Cross-functional Work - Partner with Sales, Marketing Ops, and Data/Analytics teams to ensure consistent, trusted measurement frameworks.
- Create executive-level dashboards, presentations,



and financial insights to support strategic initiatives, and present them confidently to non-financial and senior audiences.
- Lead or support ad-hoc strategic projects, including M&A; / acquisition integration and cost-optimization initiatives.
- Extract and analyze data using tools like Salesforce, Adaptive Insights, Excel, and other analytics platforms.

What You Need

- 7-10 years of experience in FP&A;, business finance, or a related field.
- Preferred background (either path works): experience in a B2B organization either (a) in Marketing Data & ROI Analytics, or (b) in Finance partnering with Marketing - with real exposure to marketing funnel dynamics and bookings/pipeline.
- Deep understanding of B2B marketing funnel metrics, digital campaign dynamics, channel/tactic-level ROI, and a clear view of what a B2B marketing function should bring to the business.
- Solid understanding of the bookings and pipeline world - sales forecasting, funnel/conversion analysis, and how marketing influences bookings.
- Strong data-driven mindset and the ability to structure and interpret large, imperfect datasets to generate insights.
- Expertise in financial modeling, forecasting, and metric development - including the ability to think through a marketing ROI model from first principles.
- Hands-on experience with Salesforce CRM, Adaptive Insights or similar tools preferred.
- Excellent communication skills with the ability to present insights to non-financial and senior stakeholders; proven ability to work closely with senior leaders is strongly preferred.
- Strong drive, curiosity, and willingness to learn.
- MBA or CFA preferred

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sr. Analyst II FP&A (Gurugram)
🏢 Cvent
📍 Gurugram