- 1. Tele Sales & Customer ConversionMake outbound calls to prospective customers and business clients.
- Handle incoming enquiries through phone, WhatsApp and other communication channels.
- Understand customer requirements and recommend suitable products.
- Present product features, quality, pricing, MOQ and commercial terms.
- Convert enquiries into confirmed orders.
- Follow up consistently with interested prospects until closure.
- 2. B2B Sales DevelopmentIdentify and approach potential:
- Retailers
- Wholesalers
- Distributors
- Schools
- Institutions
- Corporate buyers
- Dealers
- Garment businesses
- Uniform suppliers
- Other B2B customers
- Develop long-term relationships with business customers.
- Generate repeat orders from existing customers.
- Identify opportunities for bulk and institutional orders.
- 3. Lead ManagementWork on leads generated through digital marketing, websites, social media, marketplaces and internal databases.
- Categorize leads according to potential and buying intent.
- Maintain a proper follow-up pipeline.
- Ensure that no qualified lead is left unattended.
- Update lead status and next follow-up date regularly.
- 4. Product & Requirement UnderstandingDevelop strong knowledge of Nancy Creations' products.
- Understand customer requirements regarding:
- Product type
- Fabric
- Design
- Quantity
- Size
- Colour
- Customization
- Pricing
- Delivery requirements
- Coordinate internally wherever customized or bulk requirements are involved.
- 5. Quotation & NegotiationPrepare and communicate quotations to customers.
- Discuss pricing and commercial terms within approved company policies.
- Negotiate professionally while protecting company margins.
- Coordinate with management for special pricing or bulk-order requirements.
- 6. Order Closing & CoordinationConvert confirmed requirements into sales orders.
- Coordinate with the internal team for order processing.
- Follow up regarding production, packing and dispatch wherever required.
- Keep customers informed about order status.
- Ensure smooth handover from sales to order execution.
- 7. Customer Relationship ManagementMaintain professional relationships with existing customers.
- Conduct regular follow-ups for repeat business.
- Understand customer satisfaction and resolve basic sales-related concerns.
- Collect customer feedback regarding products, pricing and service.




- Identify opportunities for upselling and cross-selling.
- 8. Sales Target AchievementAchieve monthly and quarterly sales targets.
- Maintain daily calling and follow-up discipline.
- Focus on quality conversations and conversions, not only call volume.
- Maintain a healthy sales pipeline to achieve future targets.
- 9. Market & Competitor ResearchIdentify new customer segments and market opportunities.
- Research competitor products, pricing and offers.
- Track customer demand and market trends.
- Share useful market information with management.

10. Sales Reporting & MISMaintain accurate records of:

- Total calls
- Connected calls
- Qualified leads
- Follow-ups
- Quotations
- Orders
- Sales value
- Conversion rate
- Pending opportunities
- Lost leads
- Repeat customers

Submit daily/weekly sales reports as required.

SENIOR-LEVEL RESPONSIBILITIESThe Senior Tele Sales Executive will also be expected to:

- Handle important and high-value customers.
- Manage large B2B enquiries independently.
- Support junior tele-sales executives when required.
- Share effective calling and conversion techniques with the team.
- Identify reasons for lost sales and suggest corrective actions.
- Maintain a strong and predictable sales pipeline.
- Take ownership of assigned sales targets.
- Coordinate with management on major business opportunities.
- Assist in developing new B2B customer segments.

REQUIRED EXPERIENCE3+ years of experience in:

- Tele Sales
- Inside Sales
- B2B Sales
- Telesales
- Business Development
- Customer Conversion
- Garment/Textile/Apparel Sales

Experience in garments, fabrics, uniforms, textiles, apparel, wholesale or institutional sales will be an advantage.

- QUALIFICATIONSGraduate preferred.
- Diploma/12th pass candidates with strong relevant sales experience may also be considered.
- Proven experience in achieving sales targets.
- Strong customer-handling and negotiation skills.

TECHNICAL & DIGITAL SKILLSThe candidate should be comfortable using:

- MS Excel / Google Sheets
- WhatsApp Business




- CRM / Lead Management Systems
- Email
- Google Meet / Zoom where required
- Online product catalogues
- Sales reporting systems
- Basic AI tools for sales research and productivity
- COMMUNICATION SKILLSExcellent Hindi communication.
- Good English communication.
- Punjabi communication will be an advantage.
- Strong telephone communication skills.
- Ability to explain products clearly.
- Professional customer handling.
- Good negotiation and objection-handling skills.

PERSONAL ATTRIBUTESWe are looking for someone who is:

- Target-oriented
- Confident
- Energetic
- Persistent
- Self-motivated
- Customer-focused
- Result-oriented
- Good at follow-ups
- Comfortable with sales pressure
- Responsible for commitments
- Strong in negotiation
- Willing to learn and improve

KEY PERFORMANCE INDICATORS (KPIs)Performance will be evaluated on:

KPIMeasurementSales RevenueMonthly sales achievedNew CustomersNew customers acquiredLead ConversionEnquiry-to-order conversionCalling ActivityQuality calls & productive conversationsFollow-upsTimely follow-up completionOrder ValueAverage order valueRepeat BusinessRepeat orders generatedB2B AccountsNew B2B accounts developedPipelineActive qualified opportunitiesCustomer RetentionExisting customer engagementReportingAccuracy & timely MISTarget AchievementMonthly/Quarterly target

- WHAT WE OFFERCompetitive salary + performance-based incentives
- Growth opportunity in a growing business
- Opportunity to work in B2B sales
- Exposure to garment, textile and apparel markets
- Performance-based career growth
- Professional and result-oriented work environment
- Opportunity to handle valuable business customers
- Learning and development opportunities

CAREER GROWTHA successful candidate can grow into roles such as:

Senior Tele Sales Executive → Tele Sales Team Leader → Sales Manager → Senior Sales Manager → Business Development Manager

WHY JOIN NANCY CREATIONS?If you are an experienced sales professional who enjoys talking to customers, building relationships, negotiating deals and closing business, this role provides an prospect to directly contribute to the growth of a developing garment and textile business.

You will get exposure to B2B sales, institutional customers, bulk orders, customer acquisition, negotiation and repeat business development.

📌 Senior Tele Sales Executive (Ludhiana)
🏢 Emm Aar Knitwears
📍 Ludhiana