ROLES AND RESPONSIBILITES :
- Develop and execute seasonal marketing campaigns that drive foot traffic to retail showrooms and increase online store sales.
- Plan and organize high-end product launches, exclusive customer previews, and luxury exhibition events for premium collections.
- Oversee glamorous visual storytelling, photoshoots, and video content creation showcasing our diamond, gold, and bridal jewellery.
- Manage high-impact advertising budgets across digital platforms, luxury lifestyle magazines, billboards, and television.
- Collaborate with regional influencers, celebrities, and brand ambassadors to enhance brand prestige and social media presence.
- Design hyper-local store-level marketing activities to boost walk-ins during festive seasons and wedding peaks.
- Coordinate with visual merchandising teams to ensure showroom displays match active promotional campaigns.
- Monitor market trends, tracking competitive pricing, gold rate promotions, and changing consumer buying habits.
- Analyze campaign performance, footfall metrics, and return on investment (ROI) to refine future marketing spend.
- Hold a Bachelor's/Master's degree in Marketing or an MBA, with 3 to 7+ years of experience in luxury retail, fashion, or jewellery marketing.
CANDIDATES CAN SHARE THEIR RESUME TO :
[email protected]
📌 Marketing Manager (Madurai)
🏢 BHIMA JEWELLERY MADURAI
📍 Madurai