KEY RESPONSIBILITIES

Customer

Acquisition

· Generate new leads and implement strategies to acquire new

customers through lead generation initiatives including self-generated

prospecting efforts, individual networking, tele sales, events, field visits

etc.

· Increase the customer base of the branch by developing business

relationships with current and prospective customers.

· Act as a liaison between potential customers and the business,

delivering significant feedback from the field in terms of product offerings

and business development or branding initiatives.

· Facilitate the end-to-end process of customer acquisition and

collaborate with internal teams to deliver a seamless customer onboarding

experience.

Sales

Planning

· Create prospecting plan for potential customers and work closely

with the Branch Manager to capture new business opportunities and meet

revenue targets.

· Conduct research to understand the nature of business

development effort required, customer expectations etc. to inform customer

acquisition strategies for the branch.

· Actively participate in brand awareness campaigns and branch

level marketing programs, outreach, and events.

· Maintain data and records related to sales, marketing or

business development and keep database of prospective customers updated.

Compliance

· Uphold Muthoot FinCorp’s vision & values, ensure high

ethical standards and adherence to Manual of Instructions, regulatory and

statutory guidelines, and maintenance of records, assets, statutory

registers, etc.

· Ensure prompt intimation and escalation of incidents/fraudulent

activities.

KEY CHALLENGES

· Convincing customers to opt for Muthoot FinCorp’s products or services, building trust and reputation amidst stiff competition, negative perceptions, or lack of brand awareness.

· Competition from banks and other players offering similar products or services at a lower rate of interest.

· Resource and budgetary constraints to develop or implement new business development initiatives.

KEY DECISIONS TAKEN





· Identifying target markets/customer segment for business development activities within the assigned territory.

KEY INTERACTIONS

Internal Stakeholders

External Stakeholders

BM/Asst.

BM: For review of operational performance and approvals.

SULB:

For support related to credit checks, collections, and disbursement.

TPP:

For support related to lead management, conversion, for EXIM products – gold,

MF, insurance etc.

Internal

Team: Area Managers, Branch Manager for operational matters, guidance, and

support.

Support

functions: Finance, Admin, Collections, IT etc. for administrative approvals,

collection related issues and support for day-to-day operations.

Potential

customers include high net worth individuals, local communities, societies etc.

KEY ROLE DIMENSIONS

Number of leads generated/ new

customer acquired/cross-selling opportunities generated.

Net Promoter Score.

ROI on business development

initiatives.

KEY SKILLS & BEHAVIOURAL ATTRIBUTES

Factor

Competency

Definition

Behavioral

Attributes

THOUGHT

Customer Focus

Building strong customer relationships

and delivering customer-centric solutions.

Understand customer choices, ask

questions to accurately identify customer needs, prioritizes work based on

customer requests and meets customer requirements.

PEOPLE

Collaboration

Building partnerships and working

collaboratively with others to meet shared objectives.

Solicit and acknowledge others’

efforts, advice, and contributions, make productive contributions to the

group, volunteer to help others when needed.

Effective Communication

Developing and delivering multi-mode

communications that convey a clear understanding of the unique needs of

different audiences.





Keeps others informed, listen

attentively to others’ insights, advice, and instruction, respond to others

with an appropriate amount of detail.

Building and nurturing

relationships

Effectively building formal and

informal relationship networks inside and outside the organization.

Develop networks by participating in

organizational groups and activities, build relationships across a variety of

functions and areas.

Interpersonal

Savvy

Relating openly and comfortably with

diverse groups of people.

Build rapport by identifying common

interests and priorities, exercise diplomacy in difficult interpersonal

situations, relate well to a broad variety of people inside and outside the

organization.

RESULT

Ensures Accountability

Holding self and others accountable to

meet commitments.

Holds self-accountable for complying

with policies, procedures, and work requirements, communicate the status and

completion of assignments, seek inputs to ensure task/assignments are done

correctly.

SELF

Nimble Learning

Actively learning through

experimentation when tackling new problems, using both successes and failures

as learning fodder.

Quickly grasps the essence of new

issues and concepts, comfortable dealing with first-time or unusual problems,

see mistakes as part of the learning process, ask questions to learn from

others’ experience.

Instils Trust

Gaining the confidence and trust of

others through honesty, integrity, and authenticity.

Displays consistency between words and

deeds, follow stated policies and practices, can be counted on to honor

agreements and commitments.

EDUCATION / EXPERIENCE

Minimum Qualification:

Fresh Graduates/Undergraduate or bachelor’s degree in any field.

Nature of Experience:

· 0-2 years of work experience in business development or sales related experience.

· Proficiency in local language and sound understanding of the local market and its dynamics.

· Proficiency in MS Office, any CRM or ERP systems are desirable.

📌 Business Development Officers(Banking Sales) (Kolkata)
🏢 Muthoot Fincorp
📍 Kolkata