JOB DESCRIPTION – SALES EXECUTIVECompany: Suman Automotive – Suman Force

Business: Authorised Dealer – Force Motors Ltd.

Department: Sales

Position: Sales Executive

Location: Rajkot / Saurashtra Region

Reporting To: Sales Manager / General Manager – Sales

Job PurposeThe Sales Executive will be responsible for generating enquiries, understanding customer requirements, demonstrating suitable Force Motors products, converting enquiries into retail sales, and maintaining strong customer relationships.

The role requires a strong field presence, regular customer visits, disciplined follow-up and complete ownership of the customer from enquiry to vehicle delivery.

- Key Responsibilities1. Lead Generation & Field ActivityGenerate new enquiries through regular market and field visits.
- Visit prospective customers including:
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- Tour & Travel operators
- Schools and colleges
- Staff transport contractors
- Corporate and industrial customers
- Hospitals and ambulance operators
- Hotels and hospitality companies
- Government/institutional customers
- Fleet owners and transport operators
- Develop new customers within the assigned territory.
- Maintain relationships with existing Force customers and generate repeat/referral business.
- Conduct local market activities, customer meets and product displays as required.
- 2. Customer Handling & SalesUnderstand the customer's application, seating requirement, route, usage and budget.
- Recommend the most suitable Force Motors vehicle/model.
- Explain product features, specifications, warranty, service support and operating benefits.
- Prepare and explain quotations to customers.
- Conduct product demonstrations and test drives whenever required.
- Negotiate within authorised commercial guidelines.
- Convert enquiries into bookings and retail sales.
- Achieve monthly and annual sales targets.
- 3. Follow-Up & CRMRecord every genuine enquiry in the company/Force Motors CRM system.
- Maintain accurate customer details and enquiry status.
- Follow up systematically through calls, WhatsApp and personal visits.
- Update enquiry stages regularly.
- Maintain a daily follow-up schedule.
- Ensure no genuine enquiry is lost because of delayed or inadequate follow-up.
- 4.



Finance & Documentation CoordinationUnderstand the customer's preferred mode of purchase – cash or finance.
- Coordinate with banks and finance companies for vehicle loans.
- Assist customers in completing required documentation.
- Follow up for loan approval and disbursement.
- Coordinate with the accounts team regarding receipt of customer payment.
- Ensure complete documentation before billing and registration.
- 5. Vehicle DeliveryCoordinate with the sales, accounts, RTO, PDI and workshop teams for timely delivery.
- Ensure the vehicle is properly inspected and ready before delivery.
- Explain vehicle features and basic operating instructions to the customer.
- Complete all delivery documentation.
- Ensure a professional vehicle delivery experience.
- 6. Customer RelationshipMaintain contact with customers after delivery.
- Coordinate with the service department if the customer requires support.
- Encourage customers to use authorised Force service facilities.
- Generate referrals from satisfied customers.
- Build long-term relationships with fleet operators and key accounts.
- 7. Market IntelligenceRegularly monitor competitor activities and products.
- Collect information regarding:
-

- Competitor pricing
- Discounts and schemes
- New vehicle launches
- Finance offers
- Customer feedback
- Lost sales
- Report competitor activities and lost-sale reasons to the Sales Manager.

Daily DisciplineThe Sales Executive is expected to:

- Start the day with a transparent customer visit and follow-up plan.
- Conduct regular field visits.
- Generate fresh enquiries.
- Follow up all pending hot and warm enquiries.
- Update CRM before the end of the working day.
- Report bookings, expected bookings, lost cases and major customer developments to the Sales Manager.





Key Performance Indicators – KPIPerformance will primarily be measured on:

- Monthly retail sales achievement
- Enquiry generation
- Enquiry-to-booking conversion
- Test drives/product demonstrations
- Customer visits
- Follow-up discipline
- CRM updating and data accuracy
- Finance conversion/disbursement
- Lost-sale control
- Repeat and referral business
- Customer satisfaction
- Collection/payment coordination

Candidate ProfileEducation: Graduate preferred. Diploma/ITI candidates with relevant automobile sales experience may also be considered.

Experience:

0–3+ years in automobile, commercial vehicle, passenger vehicle, finance, insurance or field sales preferred.

Fresh candidates with valuable communication skills and a robust interest in field sales may also be considered.

- Required SkillsGood communication and customer-handling skills
- Strong follow-up ability
- Target-oriented approach
- Willingness to work extensively in the field
- Basic automobile understanding
- Basic knowledge of vehicle finance
- Negotiation skills
- Ability to build long-term customer relationships
- Basic computer and smartphone proficiency
- Ability to use CRM and digital applications
- Good knowledge of the local market

Knowledge of Gujarati and Hindi is essential. Working knowledge of English will be preferred.

Personal AttributesThe candidate should be:

- Energetic and self-motivated
- Honest and disciplined
- Customer-focused
- Presentable and professional
- Persistent in follow-up
- Comfortable meeting new customers
- Willing to travel within the assigned territory
- Responsible for commitments made to customers

Preferred Industry BackgroundCandidates with experience in any of the following will be preferred:

- Commercial vehicles
- Passenger transport vehicles
- Automobile dealerships
- Trucks / buses / LCVs
- Automobile finance
- Fleet sales
- B2B or institutional sales

Role ExpectationAt Suman Force, the Sales Executive is not expected to work only as a showroom salesperson. The executive must actively develop the market, meet customers, generate business and take ownership of each enquiry from first contact to final vehicle delivery and post-delivery relationship.

📌 Sales Executive (Kotharia)
🏢 Suman Automotive
📍 Kotharia