- . Website Development & ManagementDevelop, maintain and update the Kusum Veda Naturals website.
- Create new product pages, landing pages and promotional pages.
- Improve website design, speed, mobile responsiveness and user experience.
- Manage website content, images, banners, product information and offers.
- Implement basic e-commerce functionality and conversion-focused improvements.
- Monitor website performance, broken links, forms and technical issues.
- Integrate necessary tools such as Google Analytics, Search Console, Meta Pixel and other marketing tools.
- Coordinate with external developers/agencies when advanced technical work is required.
- 2. SEODevelop and implement on-page and off-page SEO strategies.
- Conduct keyword research for Makhana, healthy snacks, spices and related products.
- Optimize product pages, titles, meta descriptions, headings, URLs and content.
- Improve website ranking and organic traffic.
- Build and maintain SEO-friendly blogs and articles.
- Monitor Google Search Console and Google Analytics.
- Track keyword rankings, organic traffic and conversions.
- Identify SEO opportunities and competitors.
- 3. Digital MarketingPlan and execute digital marketing campaigns for Kusum Veda Naturals.
- Manage and optimize Google Ads and Meta Ads campaigns.
- Develop strategies for customer acquisition, website traffic and online sales.
- Monitor campaign performance, CPC, CTR, conversions and ROAS.
- Support promotional campaigns for new products, festivals and offers.
- Research competitors and identify new digital marketing opportunities.
- 4. Social Media & ContentManage Instagram, Facebook,



YouTube and other relevant social platforms.
- Create monthly content calendars.
- Develop engaging Reels, posts, stories and promotional content.
- Create product-focused and brand-focused content.
- Develop Gen-Z, premium and educational content for the brand.
- Write captions, hooks, CTAs and advertising copy.
- Track social media engagement, reach and follower growth.
- 5. AI-Generated ContentUse AI tools to create high-quality marketing content.
- Generate AI-assisted product images, lifestyle creatives, videos and promotional concepts.
- Create AI-generated scripts for Reels and advertisements.
- Use AI tools for copywriting, product descriptions, blogs and SEO content.
- Develop creative concepts for campaigns using AI.
- Maintain consistent premium brand messaging across all AI-generated content.
- Edit and refine AI-generated content so it looks professional, authentic and aligned with the Kusum Veda Naturals brand.
- Required SkillsWebsite development and management
- HTML, CSS and basic JavaScript knowledge
- WordPress / Shopify or similar CMS experience
- E-commerce website management
- SEO and keyword research
- Google Analytics & Google Search Console
- Meta Business Suite / Meta Ads
- Google Ads
- Social media marketing




- Content creation and copywriting
- Canva and/or Adobe tools
- AI content-generation tools
- Basic video editing
- Competitor research and digital marketing analytics

AI Tools KnowledgeExperience with tools such as:

- ChatGPT
- Google Gemini
- Claude
- Midjourney / similar AI image tools
- AI video-generation tools
- Canva AI
- AI copywriting and SEO tools

Candidate ProfileWe are looking for someone who:

- Can independently manage day-to-day digital activities.
- Has both technical and creative skills.
- Understands how websites convert visitors into customers.
- Has a strong interest in e-commerce and D2C brands.
- Keeps up with the latest digital marketing and AI trends.
- Can take an idea from concept → AI content → website → social media → marketing campaign.
- Is comfortable working in a fast-growing startup environment.
- Has a robust eye for premium branding and visual presentation.

Key Performance AreasThe selected candidate will be responsible for helping Kusum Veda Naturals achieve:

- Improved website performance and user experience
- Increased organic Google traffic
- Better search engine rankings
- Increased social media reach and engagement
- Growth in website visitors and leads
- Improved online sales and conversions
- Consistent, high-quality AI-assisted content
- Stronger digital brand presence

Salary₹20,000 – ₹35,000 per month, depending on experience, skills and proven performance.

Performance-based incentives may be provided for achieving agreed digital marketing and sales targets.

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