Job Description

Optima Instruments is looking for a proactive Inside Sales Engineer to manage end-to-end inside sales operations. The role involves working on inbound inquiries (primarily via IndiaMART buy-leads), coordinating with customers to understand technical requirements, preparing accurate quotations/offers, and driving inquiries through to successful order closure.

Key Responsibilities

- Handle and respond promptly to buy-leads generated on IndiaMART and other online portals
- Understand customer technical requirements and specifications for instruments/products
- Prepare and send quotations/proposals as per customer requirement, pricing, and delivery terms
- Conduct regular follow-ups with customers via calls, email, and WhatsApp to move inquiries forward
- Convert inquiries into confirmed purchase orders
- Coordinate with the technical/production team for product specifications, feasibility, and pricing inputs
- Maintain and update inquiry, quotation, and order status in CRM/Excel/ERP
- Support overall sales and marketing activities including lead generation, client communication,



and market feedback
- Build and maintain robust customer relationships for repeat business
- Achieve monthly/quarterly sales targets

Required Skills & Qualities

- Good communication skills (English/Hindi; regional language a plus)
- Basic technical understanding of instruments/industrial products (or willingness to learn)
- Strong follow-up discipline and persistence in inquiry-to-order conversion
- Proficiency in MS Excel, Word, Email correspondence
- Experience with IndiaMART seller panel/buy-leads handling preferred
- Good negotiation and convincing ability
- Target-oriented and self-motivated approach
- Ability to multitask and manage multiple inquiries simultaneously
- Team player with good coordination skills across departments

Preferred (Added Advantage)

- Prior experience in instrumentation, industrial equipment, or B2B technical sales
- Familiarity with CRM tools
- Experience preparing technical/commercial offers

📌 Business Development Executive (Vadodara)
🏢 Optima Instruments
📍 Vadodara