1. Sales Revenue: Measuring the revenue generated by the telesales executive from selling digital marketing services.
2. Conversion Rate: Measuring the percentage of leads that convert into sales.
3. Call Volume: Measuring the number of calls made by the telesales executive.
4. Call Quality: Measuring the quality of the telesales executive's calls, including their tone of voice, communication skills, and ability to handle objections.
5. Sales Pipeline: Measuring the number of leads in the sales pipeline and their stage in the sales process.