Job Description – Assistant Store Manager (ASM)Position: Assistant Store Manager

Department: Retail Sales

Industry: Lifestyle / Fashion Retail

Experience: 2–5 Years

Location: [saket ]

Employment Type: Full-Time

Job SummaryWe are looking for an experienced and result-oriented Assistant Store Manager to support the Store Manager in managing daily store operations, leading the sales team, achieving sales targets, and ensuring an excellent customer experience.

- Key Roles & ResponsibilitiesAssist the Store Manager in managing day-to-day store operations.
- Lead, motivate, and monitor the sales team to achieve daily, monthly, and yearly sales targets.
- Monitor individual team performance and provide regular feedback and guidance.
- Drive sales through upselling, cross-selling, and effective customer engagement.
- Monitor and improve key retail metrics such as ATV (Average Transaction Value) and UPT (Units Per Transaction).
- Handle customers professionally and resolve complaints or service-related issues.
- Ensure proper product knowledge and effective product presentation by the sales team.
- Manage staff schedules, shifts, attendance, and daily task allocation.
- Support store opening and closing procedures and ensure operational discipline.
- Monitor stock availability, stock movement, replenishment, and inventory accuracy.
- Coordinate with the Store Manager and HO teams regarding stock, sales, staffing, and operational requirements.




- Ensure the store follows company policies, SOPs, grooming standards, and visual merchandising guidelines.
- Prepare and maintain daily sales reports, MIS, and other store-related reports.
- Train and coach current and existing team members to improve sales performance.
- Assist in maintaining store hygiene, display standards, and overall customer experience.
- Support the Store Manager during audits, promotions, events, and other business activities.
- Take responsibility for store operations in the absence of the Store Manager.
- Key SkillsRetail Sales & Store Operations
- Team Leadership & People Management
- Target Achievement
- Customer Relationship Management
- ATV & UPT Knowledge
- Upselling & Cross-Selling
- Inventory Management
- Staff Training & Performance Monitoring
- Sales Reporting & MIS
- Communication & Negotiation Skills
- Problem Solving
- Customer Complaint Handling
- POS & Billing Knowledge
- Visual Merchandising Coordination
- Candidate ProfileGraduate preferred.
- 2–5 years of experience in retail/lifestyle/fashion sales.
- Experience in handling and motivating a sales team.
- Strong customer-handling and communication skills.
- Target-oriented with a strong focus on sales performance.
- Good knowledge of ATV, UPT, conversion, and other retail KPIs.
- Comfortable working in rotational shifts and retail store environments.

📌 Assistant Sales Manager (New Delhi)
🏢 Ameyaa Anant Business Private
📍 New Delhi