About the Role Performance marketing in an agency is as much investigative work as it is campaign work. Real accounts are rarely tidy — a conversion event may be counting twice, a CRM stage may have been renamed, a landing page may have slowed after an update, and the auction keeps moving underneath all of it. So when cost per lead shifts, the engaging question is always which of those things actually caused it. We are looking for someone who enjoys that question. Pulling the report is the straightforward part; the value you add is isolating the cause, proving it with data, and fixing the right thing first. You will work across a handful of client accounts in different industries, with different budgets and different levels of measurement maturity. You will have the mandate to change things and the obligation to explain why. Key Responsibilities Paid media execution Build and run Search, Performance Max, Meta and YouTube campaigns across your assigned accounts Own daily budget pacing, search-term and negative keyword hygiene, placement and audience exclusions, and creative rotation Make bid strategy and structure changes with a documented reason and an expected outcome attached to each one Martech and tracking Own the measurement plumbing: GA4 property and key-event configuration, GTM containers, Meta Pixel and Conversions API Set up and maintain offline and CRM conversion imports, UTM governance, cross-domain tracking and consent handling Investigate and resolve discrepancies when two platforms report different numbers for the same event, and document what you found Analytics and reporting Build Looker Studio dashboards clients actually open,



and write the interpretation that sits on top of them Track funnel-stage conversion, lead-quality cohorts, blended CAC and channel contribution Turn reporting into a point of view supported by numbers, not a screenshot of numbers Growth experimentation Run structured tests on offers, audiences, creative and landing pages — hypothesis first, metric and sample defined up front Call results honestly, including when a test disproves something the team believed Work with our SEO and content teams on what happens after the click What We're Looking For 1.5–3 years hands-on in paid media, with real budgets you were accountable for — Google Ads and Meta at minimum GA4 and Looker Studio fluency well past the default reports, and comfort working inside a GTM container Ability to build a lead-to-revenue funnel view in a spreadsheet without being told how A diagnostic instinct — you check the tracking before you blame the algorithm Clear written communication: short status notes, plain language, no jargon padding Composure with clients — you can hold a conversation with someone who is unhappy about the number in front of them Comfort working across several accounts and industries at once, without a ready-made playbook Good to Have Server-side tagging or Conversions API implementation experience CRM experience — HubSpot, Zoho or Salesforce — including offline conversion imports SQL, Apps Script, or a habit of automating your own reporting with AI tools SEO or landing-page background: you understand what happens after the click Copywriting ability for ads and landing pages, in English and ideally one other language Category exposure in e-commerce, B2B, ed-tech, healthcare, real estate or D2C

📌 Performance Marketing Analyst (Maharashtra)
🏢 UnoSearch
📍 Maharashtra