Sales Manager India

Location: Chennai

Role Purpose:
- Lead the Footwear commercial agenda in India, driving sustainable revenue and margin growth while building a high-performing commercial team through people development and commercial excellence
- Partner with the Sales Head to deliver long-term business growth aligned with Coats’ strategic priorities.

What you will do (Key Responsibilities):

Commercial Strategy & Market Leadership
- Set and execute the strategy to ensure growth, profitability, and competitiveness.
- Assess market, customer, and competitive dynamics to identify growth opportunities and shape strategic interventions.

Revenue, Margin & Portfolio Performance
- Deliver annual revenue, gross margin, and EBIT targets.
- Govern pricing discipline, product-mix optimization, and margin improvement.
- Improve forecasting accuracy and business planning in collaboration with Finance and Supply Chain.

Customer & Key Account Leadership
- Build and maintain strategic relationships with key dealers.




- Develop channel capability and improve distributor/dealer productivity.

Commercial Execution & Excellence
- Optimize go-to-market with the right value proposition for the right segment, ensure agility and competitiveness
- Support successful execution of product launches, promotional programs, and commercial initiatives.
- Lead adoption of digital and data-driven tools to enhance commercial execution.

Risk, Governance & Compliance
- Manage commercial risks related to pricing, credit, contracts, and market volatility.
- Ensure compliance with commercial policies, governance standards, and the Business Code of Conduct.
- Maintain transparent KPIs, dashboards, and transparent reporting.

Leadership, Talent & Organizational Development
- Build and develop a high-performing sales team aligned with commercial Excellence standards.
- Strengthen leadership capabilities, succession pipelines, and technical sales competencies.
- Foster a culture of accountability, growth mi

📌 Sales Manager (Perundurai)
🏢 Coats Group
📍 Perundurai