We're looking for a content superstar to join our team
As A Senior Copywriter (Content Manager), you'll drive brand storytelling, oversee content production across digital and offline channels, and collaborate with teams to shape our pediatric care brand for up-to-date families.
Key Responsibilities:
Research, Ideation & Brand:
- Report to the business head and take ownership of content production and quality.
- Contribute to overall brand strategy and growth through ongoing research into brand design, aesthetics, layout, and narrative.
Scripting & Content Creation:
- Write, edit, and create compelling content, liaising with creative agencies to ensure high-quality output.
- Strategize on briefs for videos and static content, working closely with video editors and designers.
- Create content across multiple channels, supporting both online and offline marketing initiatives, as well as brand collaterals (e.g., clinic design).
Team and Agency Management:
- Lead a team of designers, writers, and videographers to enhance content, maximizing campaign ROI.
- Manage the content creation process with a strategic mindset, ensuring consistency and alignment with brand guidelines and customer voice.
- Collaborate with internal teams and content agencies to produce advertising content (statics and videos) and manage the content calendar and delivery timelines.
Performance Marketing:
- Research and develop compelling ad narratives to create effective ad strategies.
- Use data-driven insights to refine and optimize content, creating a comprehensive marketing strategy.
Requirements
- Impeccable command of the English language, including grammar.
- At least 2 years of experience in copywriting and editing, ideally with exposure to D2C-first brands.
- Experience with healthcare or child-focused brands is preferred.
- Familiarity with content marketing for pediatric or family-focused services.
- Proven ability to work with brand guidelines, personalities, and tone of voice.
- Comf