Job Purpose

To execute and manage all BTL and outdoor marketing activities, including exhibitions, sponsorships, in-site branding, vendor coordination, collaterals deployment, and project launch activities. This role ensures timely execution of all on-ground promotional initiatives to increase customer footfall, project visibility, and brand presence.

Key Responsibilities

1. BTL & Outdoor Marketing Execution

- Execute outdoor branding activities including:
- Flex boards
- Banners
- Hoardings
- Auto/van branding
- Roadshows
- Bus shelters
- Ensure brand guidelines are followed at all locations.
- Coordinate and execute real estate exhibitions, mall activations, kiosks, and outdoor events.
- Manage stall fabrication, branding, visitor flows, and promotional activities.
- Identify potential sponsorship opportunities.
- Liaise with event hosts or associations for branding presence.
- Execute branding materials at sponsorship sites.

2. Vendor Management

- Identify and coordinate with vendors for printing, fabrication, events, and installations.
- Negotiate and compare vendor pricing for cost efficiency.




- Inspect delivered materials for brand accuracy and quality.
- Ensure timely delivery and installation.

3. Project Launches & Promotions

- Assist in organizing project launch events.
- Coordinate branding, seating, lighting, stage setup, and refreshments.
- Support on-ground marketing campaigns to drive customer visits.
- Deploy promotional materials across designated locations.

4. In-Site Branding & Promotions

- Install and maintain branding materials at:
- Project entrances
- Sales cabins
- Internal roads
- Common areas
- Ensure all elements (direction boards, banners, welcome boards) are updated.
- Work with project managers for site readiness.
- Ensure timely setup before customer visits or launch events.

5. Reporting & Documentation

- Maintain trackers for:
- Branding deployment
- Vendor approvals
- Outdoor activities
- Expense utilization
- Submit daily/weekly reports to the TL.
- Maintain an archive of branding photos, vendor invoices, and material usage reports.

📌 Marketing and Operations Executive (Navi Mumbai)
🏢 G Square Housing
📍 Navi Mumbai