Role Overview

We are seeking an experienced and dynamic Content Head to lead the company's editorial vision and content strategy across digital platforms, social media, industry events, and award properties.
The ideal candidate will have extensive experience in media, publishing, or industry journalism with a strong understanding of India's event, experiential, entertainment, and B2B ecosystem. This role requires a strategic leader who can drive high-quality editorial content while balancing editorial excellence with commercial objectives.

Key Responsibilities

1. Editorial Strategy & Leadership
Develop and execute the overall editorial vision and content strategy.
Create quarterly and monthly editorial calendars.
Oversee industry news, interviews, feature stories, opinion pieces, and thought leadership content.
Build and maintain a credible and authoritative editorial voice within the event and experiential industry.

2. Content Development & Editorial Excellence
Review and edit content for clarity, accuracy, tone, grammar, and structure.
Ensure consistency in editorial style and brand voice across all platforms.
Oversee headline creation and digital content optimization.
Maintain high editorial standards and publishing ethics.
Approve all editorial content prior to publication.

3. Awards & Event Content Management
Lead editorial strategy for WOW Awards Asia and other proprietary platforms.
Oversee nominee profiles, jury communications, winner announcements, and award-related content.
Develop editorial coverage for exhibitions, conferences, trade shows, and industry events.




Manage pre-event, live-event, and post-event content planning and execution.

4. Team Leadership
Lead, mentor, and manage the editorial team, including writers, contributors, and freelancers.
Assign stories and ensure timely content delivery.
Foster continuous learning and professional development within the editorial team.
Collaborate closely with design, video production, and social media teams.

5. Digital & Social Media Content
Define the editorial tone and content strategy across social media platforms.
Guide the development of captions, industry commentary, and audience engagement initiatives.
Work closely with marketing to drive digital storytelling and audience growth.
Oversee newsletters, email campaigns, and digital content initiatives.

6. Commercial & Cross-Functional Collaboration
Partner with the sales team to develop high-quality sponsored content while maintaining editorial integrity.
Review branded content to ensure quality and brand alignment.
Collaborate with marketing teams on integrated campaigns.
Represent the editorial department in strategic business discussions.

7. Performance & Analytics
Monitor content performance using engagement, readership,



and audience analytics.
Refine editorial strategies based on data-driven insights.
Identify emerging industry trends and recommend relevant content opportunities.

Required Qualifications
Education
Bachelor's Degree in Journalism, Mass Communication, Media Studies, English, or a related discipline.
Experience
8–10 years of experience in media, publishing, journalism, or editorial leadership.
Prior experience covering the events, entertainment, experiential marketing, hospitality, MICE, or B2B industries is highly preferred.
Proven experience leading editorial teams and managing digital content strategies.
Required Skills
Strong editorial judgment and storytelling abilities.
Exceptional writing, editing, and proofreading skills.
Leadership and team management experience.
Excellent communication and stakeholder management skills.
Deep understanding of India's events, experiential, and entertainment ecosystem.
Ability to balance editorial integrity with commercial objectives.
Strong planning, organizational, and project management skills.
Familiarity with digital publishing, SEO best practices, content analytics, and social media platforms.
Preferred Experience
Experience managing editorial content for industry awards, conferences, exhibitions, or trade shows.
Strong industry network within events, experiential marketing, media, entertainment, or corporate communications.
Experience working in a fast-paced, media-sales-driven setting.

📌 Content Head (Mumbai)
🏢 Genetic Callnet
📍 Mumbai