Role: Senior Marketing Manager

Experience: 10+ Years

About Apexon

Apexon is a digital-first technology services firm specializing in accelerating business transformation and delivering human-centric digital experiences. We help customers across their digital lifecycle and enable them to outperform their competition through speed and innovation. Apexon brings together expertise across AI, analytics, app development, cloud, commerce, CX, data, DevOps, IoT, mobile, quality engineering and UX, along with deep industry expertise across BFSI, healthcare and life sciences.

We enable #HumanFirstDigital

Position Summary:

The role is responsible for developing and executing marketing programs that strengthen the companys market position, build brand awareness, create demand, and support business growth.

The role works closely with business and practice leaders to understand their priorities and translate them into practical marketing plans, campaigns, content, and market-facing initiatives.

The position requires a combination of marketing planning, stakeholder management, and hands-on execution, with the ability to manage initiatives from planning through delivery and measurement.

The individual will work across areas such as positioning and messaging, content, campaigns, digital marketing, events, thought leadership, and sales enablement, depending on business priorities.

Functional Requirements

- Strong understanding of B2B marketing, preferably within the technology, IT services, consulting or digital services environment.
- Ability to understand technology and business propositions and translate them into clear and relevant positioning, messaging and marketing content.
- Good strategic and analytical thinking, with the ability to identify marketing opportunities and develop practical approaches to address them.
- Ability to work effectively with business, practice and functional stakeholders to understand requirements and develop appropriate marketing programs.
- Understanding of integrated marketing across areas such as brand, content, digital, campaigns, events, thought leadership and sales enablement.
- Strong written and verbal communication skills, with the ability to develop clear marketing narratives and communicate recommendations effectively.
- Good stakeholder-management and collaboration skills, with the ability to work with subject-matter experts and cross-functional teams.
- Ability to manage multiple marketing initiatives simultaneously and prioritize activities based on business needs.
- Commercial orientation and an understanding of how marketing activities can contribute to awareness, engagement, demand generation, client relationships and business growth.




- Ability to use marketing performance data and market insights to assess effectiveness and improve programs.
- Robust ownership and ability to work independently, while collaborating effectively with relevant stakeholders and teams.

Role and Responsibilities

- Develop and execute marketing plans aligned with business, practice and organizational priorities.
- Work with business and practice leaders to understand their objectives and identify relevant marketing opportunities.
- Develop positioning, messaging and go-to-market narratives for services, capabilities, industries and business priorities.
- Plan and execute integrated marketing campaigns across relevant channels, including content, digital, events, thought leadership and sales enablement.
- Develop and coordinate marketing content and thought-leadership initiatives that communicate the organization's capabilities and areas of expertise.
- Work with subject-matter experts, technology leaders, sales teams, content teams, creative teams and other stakeholders to develop market-facing materials.
- Translate complex technology, business and industry concepts into clear and compelling marketing communications.
- Support demand-generation and client-engagement initiatives through targeted campaigns, events, workshops and other marketing activities.
- Support sales teams with relevant marketing materials, messaging, presentations, case studies and other enablement assets.
- Support analyst relations and other external market-engagement activities as required.
- Develop marketing plans, priorities and budgets based on business objectives, audience needs and available resources.
- Coordinate execution across internal teams and external partners or agencies where applicable.
- Track relevant marketing metrics and use performance insights to improve campaigns and programs.
- Identify opportunities to improve existing marketing processes, approaches and reusable assets.
- Develop frameworks, templates and marketing assets that can be leveraged across business and practice teams where appropriate.
- Maintain an understanding of relevant technology, industry and market trends and identify potential marketing opportunities.
- Manage multiple priorities and stakeholders while ensuring timely delivery of agreed marketing initiatives.

Minimum Qualifications

- 10+ years of experience in IT services B2B marketing at mid to senior level positions.




- Experience developing and executing marketing plans and programs in partnership with business, practice or sales stakeholders.
- Experience across multiple areas of B2B marketing, including positioning and messaging, content, campaigns, digital marketing, events, thought leadership and sales enablement.
- Experience independently managing marketing initiatives from planning through execution and measurement.
- Experience working with senior business leaders, subject-matter experts and cross-functional teams.
- Good understanding of the technology services landscape and the ability to quickly understand complex technology propositions.
- Strong written, verbal and presentation skills.
- Good stakeholder-management, organizational and project-management skills.
- Strong analytical and problem-solving abilities.
- MBA in Marketing, Communications, Business or a related discipline.

Our Commitment to Diversity & Inclusion:

Did you know that Apexon has been Certified by Great Place To Work, the global authority on workplace culture, in each of the four regions in which it operates: USA (for the seventh time in 2026), India (for the tenth consecutive time in 2026), the UK(for the fourth time in 2026) and Mexico (for the second time in 2026). Apexon is committed to being an equal opportunity employer and promoting diversity in the workplace. We take affirmative action to ensure equal employment opportunity for all qualified individuals. Apexon strictly prohibits discrimination and harassment of any kind and provides equal employment opportunities to employees and applicants without regard to gender, race, color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. You can read about our Job Applicant Privacy policy here Job Applicant Privacy Policy (apexon.com)

Our Commitment to Environment:

Actively contribute to Apexon's commitment to environmental responsibility by following sustainable practices and supporting ESG initiatives.

Our Perks and Benefits:

Our benefits and rewards program has been thoughtfully designed to recognize your skills and contributions, elevate your learning/upskilling experience and provide care and support for you and your loved ones. As an Apexon Associate, you get continuous skill-based development, opportunities for career advancement, and access to comprehensive health and well-being benefits and assistance.

We also offer:

- Group Health Insurance covering family of 4
- Term Insurance and Accident Insurance
- Paid Holidays & Earned Leaves
- Paid Parental Leave
- Learning & Career Development
- Employee Wellness

📌 Senior Marketing Manager | 10+ Years | Immediate joiner (Chennai)
🏢 Apexon
📍 Chennai