27 Sep
|
Deepanshu Ohri
|
Noida
27 Sep
Deepanshu Ohri
Noida
Growth & Content Strategist International Markets
Location: Noida | Full-time | In-office
We are looking for a strategy-led marketer who can build our agency’s online presence and create an organic digital strategy to attract international clients.
This is NOT a Performance Marketing, Meta Ads, Google Ads, or SEO-specialist role — the focus is brand positioning, content, social media, market research and client acquisition strategy.
We are a growing creative design agency working across branding, graphic design, e-commerce/Amazon creatives, AI-powered product visuals, video and digital content.
We already have a strong design and execution team. What we need now is someone who can step back, look at the bigger picture and answer questions like:
Who should we target?
What should we be known for?
Which services should we promote?
What should we talk about online?
Where can we find international clients?
And how do we turn our digital presence into genuine business opportunities?
This role is ideal for someone who enjoys combining strategy with hands-on execution. You will not simply receive a social media calendar and post content. You will help decide what the strategy should be in the first place.
What you will do
- Build and execute a digital growth strategy focused on acquiring clients from markets such as the US, UK, Europe, UAE and other international regions.
- Define our target audiences, priority industries, service positioning and messaging.
- Develop and manage the agency's social media strategy, particularly for LinkedIn and Instagram.
- Create content pillars, monthly content plans and ideas for founder-led and agency-led content.
- Decide how completed client projects can be turned into strong case studies, social posts and marketing assets.
- Work with our designers to brief and coordinate the visual content required for marketing.
- Write or refine copy for social media, website pages, case studies, portfolios and service descriptions.
- Regularly review our website and portfolio and identify what needs to be updated, improved or repositioned.
- Research competitors, international creative agencies and changing market trends.
- Identify new services or niches that the agency can potentially offer.
- Research and improve our presence on Fiverr and other relevant marketplaces, including identifying current gig opportunities and improving service positioning.
- Use LinkedIn and other platforms to identify relevant brands, companies, agencies, decision-makers and partnership opportunities.
- Develop organic lead-generation and outbound strategies rather than relying primarily on paid advertising.
- Track the effectiveness of different marketing activities and recommend what should be continued, changed or tested next.
- Experiment with AI tools and new platforms that can improve our marketing, research and business-development processes.
Who we are looking for
We are looking for someone with approximately 2–5 years of experience in areas such as brand strategy, content marketing, growth marketing, social media strategy, B2B marketing, agency marketing or international business development.
You should have strong written communication, research ability and commercial thinking. You should be comfortable looking at a business, understanding what it sells and then figuring out how to package, position and market it better.
A good candidate will understand that social media is not simply about posting regularly. You should be able to think about audience, positioning, content, distribution, credibility, differentiation and lead generation.
Experience with a creative agency, digital agency, startup, B2B service company, Fiverr, Upwork or international clients would be a strong advantage.
Basic knowledge of tools such as LinkedIn, Instagram, Canva, website CMS platforms, analytics tools and AI tools such as ChatGPT would also be useful.
This role may NOT be suitable for you if
Your primary experience is in Meta Ads, Google Ads, PPC, media buying, campaign optimisation, technical SEO, on-page SEO or off-page SEO.
Those are valuable specialisations, but they are not the core requirement for this position.
We are specifically looking for someone whose first instinct is:
“Who should we target, how should we position ourselves, what should we communicate and how do we turn that into international business?”
rather than:
“What ad campaign should we run?”
What success in this role would look like:
Within your first few months, we would expect you to help us create a much clearer agency positioning, establish a consistent content and social media system, strengthen our website and portfolio, identify promising international client segments, uncover new service opportunities and build repeatable channels for generating qualified enquiries.
📌 Growth & Content Strategist For International Markets (Noida)
🏢 Deepanshu Ohri
📍 Noida