Key Responsibilities

1. Sales & Business Development

- Achieve monthly, quarterly and annual sales targets for the assigned territory.
- Generate recent business through hospitals, clinics, doctors, corporates, diagnostic centres and other healthcare institutions.
- Identify potential customers and convert leads into business.
- Promote Atulaya's pathology and radiology services, health packages and home collection services.
- Develop and implement territory-wise sales plans and strategies.

2. Doctor & Client Relationship Management

- Build and maintain strong professional relationships with doctors, consultants, hospital administrators and other healthcare professionals.
- Regularly visit doctors and key accounts as per the defined beat plan.
- Maintain existing business relationships and identify opportunities for repeat business and revenue enhancement.
- Address customer queries and coordinate with internal teams for timely resolution.

3. Territory Management

- Conduct regular field visits and ensure effective coverage of the assigned territory.
- Identify untapped markets and new business opportunities.
- Monitor competitor activities, pricing, promotions and market trends.
- Provide regular market feedback to the reporting manager.
- Maintain an updated database of doctors, hospitals, clinics and other potential clients.

4. B2B / Institutional Business

- Develop business from hospitals, nursing homes, clinics, corporates, insurance/TPA networks and other institutional clients.
- Negotiate and close commercial/business deals within approved company guidelines.




- Follow up with clients regarding outstanding payments and collections.
- Coordinate with operations and collection teams to ensure smooth service delivery.

5. Marketing & Promotional Activities

- Support and participate in health camps, doctor meets, corporate camps and other promotional activities.
- Coordinate with the marketing team for territory-level promotional campaigns.
- Identify opportunities to increase brand visibility and patient footfall.

6. Reporting & MIS

- Submit daily/weekly/monthly sales reports as required.
- Maintain accurate records of customer visits, leads, conversions and sales.
- Track achievement against targets and prepare territory-wise business plans.
- Provide regular updates on competitor activities and market developments.

7. Internal Coordination

- Coordinate with Operations, Front Office, Home Collection, Radiology, Pathology and Customer Support teams to ensure quality service delivery.
- Follow up on customer complaints and ensure timely resolution.
- Work closely with management to implement sales strategies and business initiatives.

Key Performance Indicators (KPIs)

- Achievement of monthly and quarterly sales targets.
- New customer/client acquisition.
- Revenue growth within assigned territory.
- Doctor and institutional business development.
- Customer retention and repeat business.
- Number and quality of productive field visits.
- Lead generation and conversion ratio.
- Collection/payment follow-up.
- Territory coverage and market penetration.
- Timely submission of sales reports and MIS.

📌 Territory Sales Manager (Healthcare) (Bathinda)
🏢 Atulaya Healthcare
📍 Bathinda