27 Sep
|
Dextra Labs
|
Noida
Job Title - Lead Gen Manager / SDR Manager
Location: Noida (Onsite)
Employment Type: Full-Time
Job Description -
We are a fast-growing B2B SaaS startup that moves fast, experiments with data, and values ownership and autonomy. We are looking for a results-driven B2B lead generation skilled who can build a predictable outbound pipeline, identify the right prospects, and turn targeted outreach into qualified sales conversations.
If you are experienced in B2B prospecting, outbound lead generation, SDR/BDR processes, account research, and pipeline creation, and you enjoy working closely with Sales to deliver measurable results, we’d love to have you on our team.
Role Overview
As a Lead Gen Manager / SDR Manager, you will own and drive the outbound lead-generation engine. You will be responsible for identifying target accounts, building high-quality prospect lists, executing multi-channel outreach, qualifying prospects, booking qualified meetings, and contributing directly to sales pipeline.
This is an onsite role for someone with 2+ years of B2B SaaS lead generation, SDR/BDR, outbound sales development, or demand-generation experience. The ideal candidate is highly execution-focused, comfortable with targets and data, and able to continuously improve prospecting and outreach performance.
Key Responsibilities
1. Prospecting & Lead Generation
- Define and refine target accounts, ICPs, industries, geographies, and buyer personas.
- Research companies, decision-makers, business priorities, and relevant buying signals.
- Build, maintain, and segment accurate prospect databases using LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar tools.
- Identify and prioritize prospects based on ICP fit, persona, intent, engagement, and potential business value.
- Maintain accurate and actionable prospect information.
2. Outbound & SDR Execution
- Plan and execute outbound prospecting across email, LinkedIn, calls, and other relevant channels.
- Build personalized outreach sequences for different ICPs, personas, and use cases.
- Write clear, concise, and compelling cold emails, LinkedIn messages, and call scripts.
- Run structured follow-ups and manage prospect touchpoints.
- Qualify inbound/outbound responses and convert relevant prospects into qualified meetings.
- Consistently work toward agreed activity, meeting, conversion, and pipeline targets.
3. Campaign Management & Optimization
- Launch and manage outbound lead-generation campaigns from targeting through handover to Sales.
- Test messaging, subject lines, CTAs, channels, sequences, targeting, and timing.
- Analyze campaign and prospecting performance to identify what is working and what needs to change.
- Improve response rates, positive conversations, qualified meetings, and opportunity creation through continuous experimentation.
- Coordinate with Sales to align campaigns with current pipeline priorities and account requirements.
4. Sales Collaboration & Lead Handover
- Work closely with Sales to define lead-quality expectations, target accounts, personas, and qualification criteria.
- Ensure qualified prospects are handed over with complete context, including pain points, requirements, engagement history, and relevant notes.
- Capture objections and feedback from Sales and prospects and use these insights to improve targeting and messaging.
- Maintain a clear feedback loop between lead generation and the sales team.
5. Reporting & Pipeline Ownership
- Track key metrics such as contacts reached, positive responses, meetings booked, meeting conversion, MQLs/SQLs, opportunities, and pipeline generated.
- Prepare regular reports on outbound performance, campaign results, and pipeline contribution.
- Use data to identify bottlenecks in the funnel and recommend actions to improve conversion.
- Take ownership of outcomes and work toward clear lead-generation and pipeline goals.
What We Are Looking For
- 2–4 years of experience in B2B SaaS lead generation, SDR/BDR, outbound sales development, demand generation, or a similar role.
- Strong hands-on experience in prospecting, cold outreach, lead qualification, and appointment setting.
- Good understanding of ICPs, buyer personas, account research, and B2B sales funnels.
- Strong written and verbal communication skills with the ability to engage decision-makers professionally.
- Ability to create personalized outbound messaging rather than relying only on generic templates.
- Comfortable working with activity, meeting, conversion, and pipeline targets.
- Data-driven approach to measuring and improving outbound performance.
- Hands-on familiarity with tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, Google Sheets, and email automation/outbound tools.
- Comfortable working in a fast-paced startup environment with ownership, experimentation, and accountability.
Good to Have
- Experience generating leads for US/UK-based B2B audiences.
- Experience with ABM or account-based prospecting.
- Experience with tools such as Clay, Instantly, Lemlist, or similar outbound platforms.
- Experience working with enterprise accounts or international prospects.
- Understanding of lead scoring and sales qualification frameworks.
- Experience coordinating or improving an SDR/lead-generation process.
What’s In It For You?
- High Ownership: Own the outbound lead-generation process and directly influence qualified pipeline.
- Measurable Impact: Your performance will be tied to clear prospecting, meeting, and pipeline outcomes.
- Career Growth: Build deeper expertise across B2B lead generation, SDR processes, outbound strategy, and revenue generation.
- Cross-Functional Exposure: Work closely with Sales, Marketing, and Leadership on the complete revenue engine.
- Startup Environment: Move fast, test new approaches, and make a visible business impact.
- Competitive Compensation: A package aligned with your experience and contribution.
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