Job Description

SRMB STEEL | JOB DESCRIPTION.

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Vice President.

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Location: Kolkata, West Bengal ( Region head: East & NE ).

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Company : SRMB STEEL.

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Reporting to : President and Chief Sales & Marketing Officer.

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Grade / Level : Vice President.

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Experience : 15 to 20 years in steel Industry, from Tier 1 or Tier 2 brands only.

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SRMB Group is one of India's respected steel and construction-materials companies, with a turnover of over ₹2,500 crore, 3,000+ employees and a robust manufacturing base.

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We are looking for an experienced Regional Vice President.

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Responsibilities

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- Own the regional P&L.; Deliver volume, contribution margin and counter share for the region under the national framework.
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- Lead the Zonal Head. Set targets for 3 to 4 Zonal Heads, run the review cadence, and build a 60-plus team that performs.
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- Drive district and counter execution. Take share at the counter through disciplined district plans, reach and range, not through price wars.
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- Manage cost and productivity. Hold fixed cost and team productivity to plan, so the region grows profitably as it scales.
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- Lead the West Bengal model (East & NE). For East & NE, drive the 2X West Bengal play through the two Bengal Zonal Heads and make it the template other regions follow.
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- Develop the market and the team. Grow the channel, the counters and the next line of leaders across the region.
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Qualifications

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- 15 to 20 years from Tier 1 or Tier 2 brands only.
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- MBA preferred across all regions.
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Required Skills

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- Must have led a team of at least 60,



with 3 to 4 direct reports at Zonal Head level.
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- Proven regional P&L; ownership, with growth delivered on contribution margin, not tonnage alone.
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- Deep command of district and counter-level execution and counter-share gain.
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- A leader who builds teams and the next line of leaders, and runs on data and a clear review cadence.
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- For East & NE, a strong track record in the eastern market and the ability to drive the West Bengal 2X model.
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Preferred Skills

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- Experience operating under a unified national market framework.
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- Experience in managing multiple regions or diverse state markets.
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Pay range and compensation package

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As per the Industry.

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Additional Role Context

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Why this role exists

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- The VP runs a region of steel sales end to end: the P&L;, the Zonal Heads, and the district and counter execution that turns strategy into share.
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- All four regions run under one national market framework, so growth is comparable, disciplined and margin-led rather than a set of local styles.
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The national market framework (one scope)

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- Every region operates on the same three pillars, under one scope.
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- Contribution margin.



Growth is measured by contribution, not tonnage alone. The region is run to protect and grow margin.
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- Fixed-cost and team productivity. Output per member and return on fixed cost are managed as hard numbers, so the region scales efficiently.
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- Counter share. Share of the counter, won district by district, is the true measure of market strength.
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- East & NE leads the model. West Bengal must lead the framework, targeting 2X sales growth and competitive dominance through rigorous district and counter-level execution, with two dedicated Zonal Heads for North Bengal and South Bengal.
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Regional scope

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- Region / Indicative states / Special mandate.
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- East & NE: West Bengal, Odisha, Bihar, Jharkhand, Assam and the North East, Sikkim – Lead the model: West Bengal 2X, two ZHs for North and South Bengal.
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Measurable indices and scale of growth

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- Targets are indicative and to be locked per region with the CSMO..
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- Index / What it measures / Target .
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- Volume growth – Regional steel tonnage – +25 to 35% YoY (WB: 2X).
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- Contribution margin – Region contribution and margin – Grow margin YoY under one framework.
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- Counter share – Share of counter throughput – Top 2 or 3 in priority districts.
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- Reach – Active billing counters – Rising quarter on quarter.
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- Team productivity – Tonnage and contribution per member – Improve YoY, fixed cost held.
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- Collections – DSO and overdue share – Within norm, overdue under 5%.
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📌 Vice President (Kolkata)
🏢 SRMB Steel
📍 Kolkata