- Plan and execute B2B demand generation and integrated marketing campaigns across India, Southeast Asia, Middle East and Africa.
- Work closely with Sales teams to define Ideal Customer Profile, target accounts and generate marketing-sourced pipeline.
- Drive digital marketing across SEO/SEM, LinkedIn, paid media, email marketing and marketing automation.
- Conduct market & competitor research and develop region-specific GTM strategies, messaging and positioning.
- Create thought leadership content, case studies, whitepapers, solution briefs and sales enablement collateral.
- Plan and execute industry events, conferences, webinars, roundtables and partner marketing initiatives.
- Drive ABM campaigns for strategic accounts and support sales with RFP/RFI and pitch materials.
- Track leads, conversions, Cost Per Lead, campaign ROI and marketing pipeline using CRM/marketing automation tools, preferably Salesforce.
- Collaborate with Sales, Presales, Delivery and regional teams to align marketing initiatives with business objectives.