Role & responsibilities The Digital Marketing Manager will be responsible for planning, executing, and optimizing all digital marketing initiatives for Sasteghar.com. The role focuses on B2B branding, creative development, performance marketing, and lead generation while enabling Associate Partners (APs) and Sales Managers (SMs) with solid digital support to drive business growth.

Key Responsibilities

1. B2B Branding & Digital Presence

- Build and manage the companys B2B digital presence and branding.
- Develop presentations, landing pages, and partner-focused marketing materials.
- Ensure consistent brand positioning across all digital platforms.

2. Creative Development

- Design and manage social media creatives, ad creatives, banners, brochures, and WhatsApp creatives.
- Oversee video content creation and campaign visuals.
- Ensure timely delivery of high-quality creatives aligned with campaigns.

3. Performance Marketing

- Plan, execute, and optimize campaigns on Meta Ads and Google Ads.
- Drive campaigns for Associate Partner onboarding, Sales Manager hiring, and project promotions.
- Monitor and improve campaign performance (CPL, ROI, conversions).

4. Lead Generation & Distribution

- Generate high-quality leads for projects, AP hiring, and SM recruitment.
- Ensure proper distribution and tracking of leads to sales teams and channel partners.

5. Email & Digital Asset Management





- Create and manage official email IDs and databases.
- Execute email marketing campaigns and communication workflows.
- Maintain all digital assets and marketing data.

6. Website & Digital Coordination

- Coordinate website updates, landing page creation, and content uploads.
- Ensure basic SEO practices and optimization.
- Improve website performance and user experience.

7. Reporting & Analytics

- Prepare weekly and monthly MIS reports.
- Track metrics like leads, CPL, ROI, and campaign performance.
- Share actionable insights for continuous improvement.

Key Performance Indicators (KPIs)

- Number of quality leads generated (AP / SM / Projects)
- Cost per Lead (CPL) and Campaign ROI
- Campaign execution timelines and creative output
- Brand visibility and engagement metrics
- Effectiveness of support to sales and channel partners

Preferred candidate profile

MBA Marketing

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📌 Walk-in || Digital Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 SasteGhar.com
📍 Sahibzada Ajit Singh Nagar