:

Job Role: CRM & Email Automation Specialist

Experience: 2+ Years

Location: Hyderabad

Employment Type: Full-Time

Joining: Immediate

Salary: 3.2 L/Year

About the Role

We are looking for a CRM & Email Automation Specialist with 2+ years of hands-on experience in CRM management, email marketing automation, lead nurturing, and sales pipeline automation. The candidate will be responsible for building and managing automated lead-generation and follow-up processes, maintaining CRM data, executing email campaigns, and improving lead-to-client conversion.

Key Responsibilities

- Manage and maintain CRM systems, including leads, contacts, accounts, opportunities, activities, and sales pipelines.
- Create automated workflows for lead assignment, follow-ups, reminders, lead nurturing, and re-engagement.
- Design and execute targeted email campaigns for prospecting, nurturing, and client follow-ups.
- Create email sequences with multiple touchpoints based on lead behavior and engagement.
- Configure triggers, workflows, segmentation, lead scoring, and automated follow-up mechanisms.
- Integrate CRM with email marketing, lead-generation, forms, website, and other sales tools.
- Monitor email delivery, open rates, click-through rates, replies, bounce rates, and conversions.
- Maintain CRM data quality by identifying duplicate, incomplete, or outdated records.
- Develop dashboards and reports to track lead generation, campaign performance, sales activities, and conversion rates.
- Work closely with the Sales and Business Development teams to understand lead-generation requirements.
- Build automated processes for inbound and outbound leads.
- Manage email lists, segmentation, personalization, and campaign scheduling.
- Test email campaigns and automation workflows before deployment.
- Identify opportunities to improve sales productivity through CRM and automation.
- Troubleshoot CRM, email automation, workflow,



and integration-related issues.
- Maintain documentation for CRM processes, workflows, campaigns, and automation rules.

Required Skills

- 2+ years of experience in CRM management and email marketing automation.
- Hands-on experience with CRM platforms such as Zoho CRM, HubSpot, Salesforce, Freshsales, or similar platforms.
- Experience with email automation platforms such as Instantly, Mailchimp, SendGrid, Brevo, Apollo, or similar tools.
- Good understanding of lead-generation and sales-funnel processes.
- Experience creating automated email sequences and follow-up workflows.
- Knowledge of lead segmentation, lead scoring, personalization, and nurturing campaigns.
- Experience with CRM integrations and basic API/webhook concepts is preferred.
- Strong understanding of email deliverability and email campaign best practices.
- Good analytical and reporting skills.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple campaigns and workflows.

Preferred Skills

- Experience with Apollo, LinkedIn Sales Navigator, Instantly.ai, Lusha, SignalHire, or similar prospecting tools.
- Experience in B2B lead generation and outbound sales automation.
- Knowledge of n8n, Zapier, Make, or similar automation platforms.
- Basic understanding of HTML email templates.
- Experience with CRM-to-email and CRM-to-lead-generation integrations.
- Familiarity with sales dashboards and campaign analytics.

Key Performance Areas

- CRM data accuracy and hygiene
- Number of automated workflows successfully implemented
- Email campaign performance
- Lead engagement and response rates
- Follow-up completion and automation efficiency
- Lead-to-prospect conversion
- Reduction in manual sales follow-up activities
- CRM reporting and pipeline visibility

Educational Qualification Bachelor's degree in Marketing, Business Administration, Computer Science, IT, or a related field is preferred.

📌 Walk-in || CRM & Email Automation Specialist (Hyderabad)
🏢 People Prime Worldwide
📍 Hyderabad