- Ensure availability and correct placement of VM assets and signages.
- Optimize asset utilization by reallocating excess materials.
- Review all DC floor aisle assets, fabrication fixture, shopping and Godown Trolleys.
- Coordinate with Category teams for fixture mapping.
- Maintain inventory visibility of trolleys, promo bins and other VM assets.
- Drive cost effective VM planning and execution.
- Conduct competition benchmarking on floor assets & POP (Point of Purchase Material.)
- Lead Visual Merchandising standards across all stores.
- Drive store branding, signage planning and execution.
- Plan and monitor store fixture requirements, and VM assets.
- Manage end-to-end VM requirements for New Store Openings.
- Forecast and plan VM inventory, POP materials and imported/local fixtures.
- Conduct regular store visits, audits and competitor benchmarking.
- Ensure adherence to brand guidelines and VM manuals.
- Manage vendors, budgets and procurement coordination.
- Lead, coach and develop the VM team.
B. Current Store Planning & Execution
- Manage complete VM readiness for new stores.
- Coordinate with Projects, Operations and Category teams.
- Ensure timely availability of VM assets, POP materials and branding elements.
- Monitor implementation of VM standards before store launch.
C. VM Fixtures & Asset Planning
- Forecast fixture requirements based on project pipeline and business needs.
- Plan procurement and stock availability.
- Ensure uninterrupted support to operations and new projects.
D. Branding & Signage Management
- Drive end-to-end branding for all stores.
- Ensure compliance with brand standards.
- Manage signage placement, budgets and timelines.
- Coordinate with printing and fabrication vendors.
- Identify and onboard new vendors for VM requirements.
E. Team Leadership
- Review team plans and site visit schedules.
- Manage escalations and issue resolution.
- Conduct periodic performance reviews.
- Drive best-practice sharing and capability development.
People Management: Lead and manage a team of VM Managers, Officers and Executives. Establish clear goals,
monitor performance, coach team members and build a high performance culture.
Stakeholder Management:-
Collaborate with Operations, Category, Marketing, Projects Planning, Commercial, and
Project Architects, External vendors to ensure flawless implementation and to achieve business objectives.