: Vice President – Marketing (RTA, IPO & Capital Market Transactions)

Vice President – Marketing

Department: Business Development & Marketing

Reports To: Chief Executive Officer (CEO) / Managing Director

Position Summary

We are seeking an experienced and dynamic Vice President – Marketing to lead business development, client acquisition, and strategic growth initiatives within the Registrar & Transfer Agent (RTA), IPO, and Capital Market Transactions business. The ideal candidate should possess strong knowledge of equity capital markets, IPO processes, corporate actions, investor services, and transaction management, along with a proven track record of developing relationships with issuers, merchant bankers, legal advisors, and market intermediaries.

Key Responsibilities

Business Development & Revenue Growth

- Develop and execute marketing and business development strategies to drive growth in RTA services, IPO mandates, rights issues, buybacks, open offers, delisting, and other capital market transactions.
- Identify and acquire new corporate clients, listed companies, SMEs, startups, and financial institutions.
- Generate business opportunities from merchant bankers, investment bankers, law firms, private equity funds, and corporate advisors.
- Achieve revenue and profitability targets through strategic client acquisition and account management.

IPO & Transaction Marketing

- Promote IPO-related services including registrar activities for Main Board, SME IPOs, Rights Issues, QIPs, Preferential Issues, and Debt Offerings.
- Build relationships with merchant bankers, stock exchanges, depositories, and regulatory stakeholders.




- Support transaction execution teams during public issues and corporate actions.
- Participate in roadshows, investor awareness programs, industry conferences, and capital market events.

Client Relationship Management

- Establish and maintain strong relationships with promoters, CFOs, Company Secretaries, compliance officers, and board members.
- Serve as a trusted advisor on shareholder servicing, compliance requirements, and transaction execution.
- Ensure high levels of client satisfaction and retention.
- Drive cross-selling opportunities across RTA and transaction-related services.

Strategic Marketing

- Develop market penetration strategies for listed and unlisted companies.
- Monitor industry trends, regulatory developments, and competitive activities.
- Enhance brand visibility within the capital market ecosystem.
- Prepare marketing presentations, proposals, and business pitches for prospective clients.

Financial & Commercial Management

- Prepare business forecasts, revenue projections, and sales pipelines.
- Negotiate commercial terms and service agreements with clients.
- Monitor profitability of client engagements and optimize resource utilization.
- Develop pricing strategies for transaction-based services.

Team Leadership





- Lead and mentor business development and marketing teams.
- Establish performance metrics and growth objectives.
- Foster a culture of customer-centricity and business excellence.

Qualifications

- MBA in Marketing, Finance, or Business Management.
- CA, CFA, CS, CMA, or equivalent finance qualification preferred.
- 12–18 years of experience in Capital Markets, RTA Services, IPO Management, Financial Services, or Investment Banking.

Required Skills

- IPO & Capital Market Expertise
- Registrar & Transfer Agent (RTA) Services
- Rights Issues, Buybacks & Open Offers
- Corporate Actions & Shareholder Services
- Business Development & Client Acquisition
- Relationship Management
- Capital Market Regulations (SEBI, Stock Exchanges, Depositories)
- Financial Analysis & Commercial Negotiation
- Strategic Marketing & Branding
- Leadership & Team Management

Key Performance Indicators (KPIs)

- Recent Business Revenue Generated
- Number of IPO/Rights Issue/Transaction Mandates Won
- Client Acquisition & Retention Rate
- Market Share Growth
- Revenue from Strategic Accounts
- Customer Satisfaction Scores
- Pipeline Conversion Ratio
- Cross-Selling Revenue
- Profitability of Engagements

Preferred Industry Experience

- Registrar & Transfer Agent (RTA)
- IPO & Issue Management Services
- Merchant Banking
- Stock Broking & Capital Markets
- Depository Participant Services
- Investment Banking
- Financial Services & Corporate Advisory

Pay: ₹150,000.00 - ₹200,000.00 per month

Benefits

- Paid time off

Work Location: In person

📌 Vice President - Marketing (Andheri)
🏢 Talent Bridge HR
📍 Andheri