Job Description

B2B Capital Equipment Sales | Industrial Machinery Sales | Manufacturing Customers | Bengaluru ABOUT REGENT BIO-CHEM Regent Bio-Chem, headquartered in Bengaluru, is an industrial technology company providing industrial cleaning machines, advanced cleaning and surface-technology chemicals, application engineering, and service-led solutions for manufacturing industries across India.Through our strategic partnership with Bio-Circle Surface Technology GmbH, Germany , we bring proven German technology, engineering standards and application expertise to the Indian market. Our solutions combine industrial cleaning machines, chemistry, application engineering and service to solve manufacturing and surface-technology challenges. As we expand our industrial cleaning machine business, we are looking for an experienced Capital Equipment Sales professional to develop the Bengaluru market . ABOUT THE ROLE We are looking for an Industrial Sales Engineer / Capital Equipment Sales professional who has hands-on experience selling industrial machinery, capital equipment or engineered industrial systems to manufacturing companies. This is a field-intensive B2B sales role focused on developing industrial customers across Bengaluru and surrounding manufacturing clusters. The ideal candidate should already understand the industrial equipment sales cycle — from prospecting and identifying applications to technical discussions, demonstrations, trials, quotations, negotiations and closing capital equipment orders. You will work with OEMs, Tier-1/Tier-2 suppliers and manufacturing plants , engaging with Production, Maintenance, Manufacturing Engineering, Quality, Purchase, Projects and senior management teams. KEY RESPONSIBILITIES Capital Equipment Sales ■ Drive sales of industrial cleaning machines and associated solutions. ■ Identify current machine and equipment requirements within prospective and existing manufacturing accounts. ■ Develop opportunities from initial enquiry through technical evaluation, demonstration/trial, quotation, negotiation and order closure. ■ Achieve agreed sales targets for capital equipment. ■ Develop new accounts and expand business within existing customers. Bengaluru Market Development ■ Develop the industrial customer base across Bengaluru and surrounding manufacturing clusters . ■ Identify target industries, plants, applications and upcoming equipment requirements. ■ Build relationships with OEMs, Tier-1/Tier-2 suppliers and manufacturing companies.



■ Conduct regular customer visits and develop strong plant-level relationships. ■ Identify opportunities arising from new projects, plant expansions, production-line additions and equipment replacement. Technical & Solution Selling ■ Understand manufacturing processes, component-cleaning requirements and customer challenges. ■ Identify applications where industrial cleaning, degreasing and surface-treatment equipment can provide value. ■ Coordinate machine demonstrations, trials and application evaluations with internal technical teams. ■ Present technical and commercial solutions based on customer requirements. ■ Communicate equipment benefits, application suitability, productivity improvement, cost justification and ROI . Sales Cycle Management ■ Qualify opportunities based on application, decision process, budget, timeline and competition. ■ Prepare and follow up on quotations and commercial proposals. ■ Handle customer objections and support negotiations. ■ Maintain accurate CRM, pipeline and sales forecast information. Account Development ■ Identify opportunities for additional machines, chemicals, services and applications. ■ Develop long-term relationships with key industrial customers. ■ Track competitor activity, market developments, pricing and customer requirements. WHO WE ARE LOOKING FOR Essential ■ Diploma / BE / B.Tech in Mechanical, Electrical, Mechatronics, Instrumentation, Chemical Engineering or related technical discipline. ■ 4–8 years of relevant B2B capital equipment / industrial machinery sales experience . ■ Minimum 2–3 years of direct experience selling industrial equipment or machinery to manufacturing companies. ■ Prior experience selling to manufacturing customers in Bengaluru and surrounding industrial clusters is highly preferred . ■ Proven experience in field sales, customer visits, technical discussions, quotations, negotiations and order closure. ■ Experience dealing with OEMs, Tier-1/Tier-2 suppliers or large manufacturing organisations. Relevant Industry Background Experience selling any of the following:



■ Industrial cleaning / washing machines ■ Parts cleaning systems ■ Machine tools / CNC equipment ■ Industrial automation / special-purpose machines ■ Surface treatment equipment ■ Shot blasting / blasting equipment ■ Welding equipment ■ Pumps / compressors / process equipment ■ Industrial filtration / separation equipment ■ Material handling equipment ■ Heat-treatment equipment ■ Other engineered industrial capital equipment Customer Exposure Experience dealing with: ■ Plant Heads ■ Production / Manufacturing ■ Maintenance ■ Manufacturing Engineering ■ Quality ■ Purchase / Procurement ■ Projects / Capex ■ Engineering / Utilities ■ Senior Management THE CANDIDATE WE ARE LOOKING FOR This is not a general industrial sales role. We are specifically looking for someone who: ■ Has sold capital equipment / industrial machinery, not only consumables . ■ Understands capital expenditure sales cycles and high-value equipment sales. ■ Has experience selling to manufacturing plants. ■ Understands industrial processes and plant environments. ■ Can identify applications and convert technical requirements into equipment opportunities. ■ Is comfortable with frequent field visits . ■ Understands the Bengaluru manufacturing ecosystem . ■ Can independently develop opportunities and close industrial equipment sales. ■ Can communicate effectively with both technical and commercial stakeholders. KEY SUCCESS MEASURES ■ Qualified capital equipment opportunities generated ■ Machine demonstrations / trials converted into commercial opportunities ■ Capital equipment orders secured ■ New manufacturing accounts acquired ■ Sales revenue generated ■ Pipeline development and conversion ■ Account expansion and repeat business WHY JOIN REGENT BIO-CHEM? You will work at the intersection of: Industrial Engineering + Cleaning Technology + Chemistry + Application Engineering + Capital Equipment Sales The role provides exposure to industrial customers, technical applications, machine and chemical solutions, application problem-solving and end-to-end B2B capital equipment sales. APPLY IF YOU HAVE 4–8 years of B2B industrial capital equipment sales experience + manufacturing customer exposure + Bengaluru market experience. If you have experience selling industrial machinery to manufacturing companies and enjoy developing technical solutions into commercial opportunities, we would like to hear from you.

📌 Sales Engineer (Bengaluru)
🏢 Regent Biochem
📍 Bengaluru