- Achieve monthly, quarterly, and annual sales and collection targets.
- Drive volume and value growth for the cable product portfolio.
- Increase market share by expanding product reach and customer base.
- Execute sales strategies and promotional activities within the territory.
Channel Management
- Appoint and manage distributors, dealers, and channel partners.
- Develop strong relationships with trade partners to drive business growth.
- Monitor distributor inventory, stock levels, and secondary sales.
- Ensure effective implementation of trade schemes and incentive programs.
Customer Development
- Build relationships with electricians, contractors, builders, consultants, panel builders, OEMs, and industrial customers.
- Identify and develop key customers and influencers in the territory.
- Conduct regular customer visits to understand requirements and generate demand.
- Resolve customer queries and ensure high service standards.
Project &
- Institutional Sales
- Track construction, infrastructure, industrial, and government projects.
- Generate specifications and approvals from consultants and architects.
- Coordinate with project stakeholders to convert opportunities into orders.
- Support tender submissions and project execution activities.
Market Development
- Identify new business opportunities and untapped markets.
- Monitor competitor activities, pricing, recent product launches, and market trends.
- Gather market intelligence and provide actionable feedback to management.
- Enhance product visibility through local marketing and promotional initiatives.
Collections &
- Commercials
- Ensure timely collections and adherence to credit policies.
- Monitor outstanding payments and reduce overdue receivables.
- Support channel partners in maintaining healthy financial performance.
Reporting &
- MIS
- Maintain accurate customer and sales records.
- Submit daily, weekly, and monthly sales reports.
- Prepare sales forecasts and territory business plans.
- Track key performance metrics and market developments.