- Co-ordinate with Zonal & State Marketing Heads to obtain information regarding events & activities required to support achievement of planned sales across the Zone, and share the same with CTS Division Head for planning & budgeting purposes
- Allocate approved budget by executive across the zone & types of events based on the inputs from Marketing team on a monthly basis
- Requisition gifts for distribution during events as agreed with Sales team
Sales Promotion & Product Development
- Monitor execution of planned promotional events, daily visits & interactions, as well as customer complaints & feedback across the Zone
- Undertake (or drive through CTS executives) influencer interactions to generate & convert leads for the products being marketed
- Support new product launch events including market trials and evaluation of samples for finalisation of product launch
- Provide inputs based on market requirements & competitor product benchmarking for product development
- Monitor achievement of tertiary sales targets assigned to CTS executives across the Zone
- Provide support for advocacy efforts through interactions with relevant govt. depts. to obtain approval of products
Customer Complaint Management
- Monitor customer complaint responses across the Zone & co-ordinate with relevant locations for ensuring testing, if required, or visit site in case of escalations (large clients. Current products, etc.) to ensure complaint resolution
- Drive adherence to response time for resolution of customer complaints regarding products within stipulated response time
- Provide recommendation w.r.t compensation based on evaluation of the complaint
General Management
- Manage people development initiatives within the team to ensure a capable and motivated workforce
- Develop team capability to enable future professional growth