The primary roles and responsibilities include:1. Distributor &
- Retailer Management
- Network Expansion: Identify, evaluate, and appoint recent distribution partners and local retail dealers to cover expanding territories.
- Relationship Management: Act as the primary contact for more than 100+ distributors and 1,000+ retail dealers, ensuring mutual growth and resolving delivery or inventory challenges.
- Stock &
- Inventory Control:
Coordinate with logistics to guarantee timely primary sales deliveries, tracking local warehousing requirements to ensure zero out-of-stock situations.
2.
Driving
Revenue &
- Sales Targets
- Target Achievement: Meet and exceed monthly and quarterly sales volume and value metrics within the designated territory.
- Secondary Sales Generation: Strategize market schemes to accelerate secondary sales (movement of products from the distributor down to retail counters).
- Payment Collection: Direct the financial health of the territory by tracking order sheets, handling billing follow-ups,
and ensuring timely payment collections from partners.
3.
Market
Expansion &
- Brand Visibility
- Field Execution: Perform regular beat audits, visiting local retail markets to strengthen dealer relations and monitor product positioning.
- Visual Merchandising: Oversee the proper placement, visibility, and availability of the premium nutrient-rich rice portfolio (e.g., low GI rice, hand-pound rice, Sona Masoori).
- Marketing Alignment: Roll out locally tailored marketing and B2B promotional activities provided by corporate strategy teams to dominate regional sectors.
- Feedback Loops: Relay consumer insights and product feedback directly back to manufacturing and corporate management units to align production with market demand.