Key Responsibilities
Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
Develop effective campaign strategies to drive quality leads, website traffic, and conversions.
Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
Create and optimize ad campaigns, ad copies, creatives, audiences, and landing pages.
Monitor campaign performance and optimize campaigns based on CPC, CTR, CPL, CPA, conversion rate, and ROI/ROAS.
Manage daily/weekly campaign budgets and ensure effective utilization of advertising spend.
Analyze campaign data using Google Analytics, Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager.
Prepare regular performance reports and provide actionable insights to improve campaign results.
Conduct A/B testing of creatives, ad copies, landing pages, audiences, and campaign strategies.
Work closely with the content, design, sales, and business development teams to align campaigns with business objectives.
Stay updated with the latest trends, algorithm changes, and best practices in paid digital marketing.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers

📌 Marketing Executive Chennai
🏢 Saaki Argus And Averil Consulting
📍 Chennai