About the Company

V-Mart Retail Ltd. is one of India’s leading value-fashion and lifestyle retail companies, offering affordable and contemporary clothing, footwear, accessories, and lifestyle products for men, women, and children. The company has a strong presence across Tier-2, Tier-3, and emerging cities in India, focusing on making fashion accessible to a wide range of consumers. V-Mart is increasingly focused on creating engaging fashion experiences across retail and digital channels, making creative, visual content and AI-led fashion storytelling relevant to its evolving brand strategy.

About the Role

We are looking for an AI-first creative professional with a strong fashion eye and sharp visual sensibility to create imagery and videos for a young, contemporary fashion brand. The primary responsibility of this role is to use Generative AI to create high-quality fashion imagery, videos and campaign content across digital, social, paid media and offline retail. This is not just a prompting role. The ideal candidate should understand fashion, styling, photography, visual language and contemporary brand aesthetics well enough to make AI outputs feel current, realistic and fashion-forward.

Responsibilities

Create AI-generated fashion imagery and videos for campaigns, social media, paid ads, website, app and offline stores.
Use product images, model shots and existing shoot assets to create new AI-led content.
Extend seasonal fashion shoots using AI through new environments, poses, compositions, videos and campaign worlds.
Create moodboards, storyboards, visual references and AI pre-visualisations.
Maintain consistency in models, garments, styling, lighting and locations across AI-generated content.
Ensure AI outputs feel photographic, natural and brand-relevant, rather than obviously AI-generated.




Explore and test emerging AI image and video tools to improve creative quality and production workflows.
Stay updated on Indian and global fashion trends, campaigns, styling and visual culture.
Understand how contemporary fashion brands present products across social, retail, e-commerce and advertising.
Contribute to art direction across casting, poses, styling, colour, composition and visual storytelling.

Qualifications

2–5 years of relevant experience in AI creative, fashion content, visual design, art direction, fashion e-commerce or advertising.
A robust portfolio and visual sensibility will matter more than the exact job title.

Required Skills

Strong hands-on experience with AI image generation.
Experience with AI video generation.
Strong understanding of fashion and contemporary visual aesthetics.
Excellent judgement across styling, photography, lighting, composition and colour.
Ability to work from references and translate them into original creative output.
Strong Photoshop or image-editing skills.
Ability to identify and correct common AI issues such as unrealistic faces, garment distortion, unnatural movement and inconsistent visuals.
Strong awareness of current fashion brands, campaigns and content formats.
Curious, experimental and constantly updated on new AI creative tools.

Preferred Skills/Tools

Experience with tools such as:
AI: Midjourney, FLUX, Stable Diffusion, Runway, Kling, Seedance, Veo, ChatGPT, ComfyUI or similar platforms.
Creative: Photoshop, Illustrator, After Effects, Premiere Pro, Figma or similar.

Portfolio Should Demonstrate

AI-generated fashion imagery
AI-generated videos
Fashion campaign concepts
Realistic model and garment generation
Reference-to-final-output work
AI + photography integration
Strong fashion and visual judgement

What Success Looks Like

The work should feel: Young. Current. Fashion-forward. Visually strong. Photographically believable. AI-powered, but not AI-looking.

📌 Designer- UI-UX (Ranchi)
🏢 V-Mart Retail
📍 Ranchi