Job Summary

We are looking for an experienced and result-oriented Team Lead – Marketing to drive lead generation, improve lead quality, optimize marketing spends, and maximize sales conversions. The role will involve strategic planning, performance monitoring, coordination with internal teams, and identifying opportunities to improve the overall marketing-to-sales funnel.

Key Responsibilities

- Develop and implement effective lead generation strategies across both online and offline marketing channels.

- Identify recent and innovative opportunities to increase the volume and quality of leads.

- Monitor and analyze lead quality, source-wise performance, conversion rates, and lead closure.

- Work closely with the Digital Marketing Team to optimize campaigns and improve lead acquisition efficiency.

- Maintain close coordination and communication with the in-house Lead Handling/Sales Team to ensure timely follow-up and maximum lead conversion.

- Monitor the complete lead journey from lead generation to final closure, identifying gaps and areas for improvement.

- Identify reasons for lead drop-offs, poor follow-ups, low conversions, and other bottlenecks in the marketing and sales funnel.

- Develop corrective strategies to improve lead-to-sale conversion and overall closure rates.

- Prepare and manage monthly and daily marketing budgets, ensuring effective utilization of marketing resources.





- Track marketing expenditure against generated leads, sales revenue, and conversion performance.

- Analyze Marketing Spend vs.

Sales

Revenue

to ensure optimum return on marketing investment.

- Set and monitor key marketing performance indicators (KPIs) and ensure achievement of defined targets.

- Prepare regular reports on lead generation, lead quality, conversion, marketing spend, and revenue performance for management review.

- Continuously evaluate marketing channels and campaigns to improve efficiency, reduce wastage, and maximize business revenue.

- Lead, guide, and monitor the marketing/lead generation team to ensure consistent performance and achievement of targets.

Experience & Qualification

- Bachelor’s or masters degree in Marketing, Business Administration, or a related field.

- 2–6 years of experience in Marketing, Lead Generation, Performance Marketing, or Sales & Marketing.

- Prior experience in a team lead/supervisory role will be an advantage.

- Hands-on experience managing lead generation campaigns and marketing budgets.

- Proficiency in Excel/Google Sheets and marketing analytics/reporting tools.

- Experience with CRM platforms and lead management systems is required.

- Work Location: In person

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Team Leader - Marketing (Kochi)
🏢 FIRST CART
📍 Kochi