Role Purpose Drive sell-out, shopper engagement, promoter excellence, and retail execution across modern trade partners. Ensure premium visibility, high-quality demonstrations, and robust on-ground conversion.
- Achieve and exceed sell-out targets across key modern trade chains.
- Track store-wise performance, competition activity, and drive improvement actions.
- Conduct regular store visits and audits to ensure consistent execution quality. - Promoter Management
- Lead promoter recruitment, training, daily performance monitoring, and motivation.
- Ensure promoters deliver exceptional shopper engagement, demo quality, and product storytelling.
- Work with agency partners to maintain deployment quality and productivity discipline. - Visibility & Activation Ensure strong merchandising standards - planogram adherence, availability, and premium visibility.
Plan and execute in-store activations and shopper engagement programs. - Partner & Cross-Functional Collaboration Coordinate closely with store teams and internal stakeholders for seamless retail execution. Resolve store-level operational issues promptly. - Performance & Reporting Track KPIs including sell-out, demo conversion, and promoter productivity. Manage activation budgets with clear ROI.
Requirements
- Bachelor's degree.
- 3–5 years in modern trade/retail execution (appliances, electronics, consumer durables preferred).
- Strong promoter management and retail operations experience.
- Excellent communication and stakeholder management.
- Willingness to travel.
📌 Team Lead - Modern Trade (Mumbai)
🏢 GripIt
📍 Mumbai
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