Job Description – CRO & Growth Marketing Manager

Designation: CRO & Growth Marketing Manager
Department: Marketing / Growth
Experience: 3–6 Years
Location: Chandigarh
Working Days: 6 Days a Week
Timing: 10:00 AM – 6:30 PM

Role Overview

We are looking for a CRO & Growth Marketing Manager who will be responsible for improving website performance, user experience, lead generation, and conversion rates across our digital platforms.

The candidate should be highly data-driven and experiment-oriented, with hands-on experience analysing user behaviour, identifying conversion drop-offs, developing CRO strategies, and running A/B tests to improve leads, sales, and revenue.

Key Responsibilities

Conversion Rate Optimization
Develop and execute a comprehensive CRO strategy for the website and landing pages.
Analyse the complete customer journey from ad → landing page → product/service page → enquiry/cart → checkout/conversion.
Identify conversion bottlenecks and areas of user drop-off.
Improve landing pages, CTAs, forms, product pages, checkout flows, and website navigation.
Conduct regular CRO audits and recommend actionable improvements.
Required Skills




3–6 years of experience in CRO, Growth Marketing, Performance Marketing, or Digital Analytics.

Key KPIs
Website Conversion Rate
Landing Page Conversion Rate
Lead Conversion Rate
Cart-to-Checkout Rate
Checkout Completion Rate
Customer Acquisition Cost
Revenue per Visitor
Average Order Value
Bounce/Engagement Rate
Experimentation velocity and test impact
Overall website-generated revenue
Robust understanding of conversion funnels and customer journeys.
Hands-on experience with GA4 and website analytics.
Experience with A/B testing and experimentation.
Solid understanding of landing page optimization.
Experience with tools such as Hotjar, Microsoft Clarity, VWO, Optimizely, or similar platforms.
Strong analytical and problem-solving skills.
Understanding of UX/UI principles.
Ability to work with developers, designers, copywriters, and performance marketing teams.
Robust understanding of e-commerce/D2C funnels is preferred.

Pay: ₹45,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Conversion Optimization Manager Chandigarh
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