We are looking for a hands-on Meta Ads Expert who can independently manage Facebook & Instagram advertising campaigns from setup to optimisation and reporting.

Key Responsibilities
Set up and manage campaigns through Meta Ads Manager for lead generation, sales and conversions.
Create and manage Campaign, Ad Set and Ad-level structures.
Manage audiences, custom audiences, lookalikes and retargeting campaigns.
Monitor and optimise campaigns based on CPL, CPA, CTR, CPC, CPM, conversion rate and ROAS.
Test different creatives, ad copies, audiences, placements and campaign strategies.
Manage daily/monthly ad budgets and scale campaigns based on performance.
Set up and monitor Meta Pixel, Events Manager and conversion tracking.
Identify issues such as high CPL, poor lead quality, low CTR or low conversions and take corrective action.
Prepare campaign performance reports and provide explicit optimisation recommendations.
Coordinate with the Content, Design, Development and Client Success teams for creatives, landing pages and tracking.




Manage multiple client campaigns and maintain proper campaign records.

Requirements
3+ years of hands-on experience with Meta Ads.
Robust practical knowledge of Meta Ads Manager, Pixel, Events Manager and retargeting.
Experience running lead generation/conversion campaigns, not just boosting posts.
Strong understanding of campaign metrics and performance optimisation.
Experience with A/B testing and creative testing.
Basic knowledge of GA4 and UTM tracking preferred.
Good Excel/Google Sheets skills.
Good English communication skills.
Agency/client-account experience is preferred.

Important: This is a performance-focused, hands-on role. We are looking for someone who can manage and optimise Meta campaigns independently, analyse results and take decisions based on performance data.

Pay: ₹25,000.00 - ₹35,000.00 per month

Perks:
Internet reimbursement
Paid sick time
Paid time off

Work Location: In person

📌 Meta Ads Expert Newtown
🏢 KM&N Media
📍 Newtown