Digital Marketing Executive – App Install Marketing
Location: Kakkanad, Kochi
Job Type: Full time | Permanent
Experience: 2+ Years
Salary: ₹25,000 – ₹60,000 per month
We are looking for a Digital Marketing Executive with hands-on experience in mobile app user acquisition and paid App Install campaigns.
IMPORTANT: Previous experience running App Install campaigns for a mobile app is mandatory. Candidates without practical app-install campaign experience will not be considered.
Key Responsibilities:
Run and optimize Meta Ads and Google App Campaigns for app installs
Improve CPI, CAC, conversions and overall user acquisition
Monitor campaign performance and analytics
Create and test ad creatives, audiences and campaign strategies
Manage retargeting and user retention campaigns
Work on ASO and Play Store optimization
Coordinate influencer and referral campaigns
Develop strategies to increase app downloads and user engagement
Requirements:
2+ years of Digital Marketing / Performance Marketing experience
Mandatory hands-on experience with mobile App Install campaigns
Strong knowledge of Meta Ads and Google Ads
Experience with Firebase Analytics / AppsFlyer preferred
Understanding of CPI, CAC, conversion tracking and campaign optimization
Experience in A/B testing and performance marketing
Positive analytical and communication skills
Application:
Please share your resume and details of at least one App Install campaign you have personally managed.
Please mention:
Platform used – Meta / Google
Approximate budget
Number of installs
Average CPI
Campaign duration
Results achieved
Only candidates with actual hands-on App Install campaign experience will be considered.
Pay: ₹25,000.00 - ₹60,000.00 per month
Advantages:
Leave encashment
Application Question(s):
Have you personally managed paid App Install campaigns for a mobile app? If yes, please mention the app/brand, platform used (Meta/Google), approximate campaign budget