Salary: 35,000 – 60,000 per month (Depending on Experience)
About the Role
Inbox Matters Digital is looking for a data-driven and result-oriented Performance Marketing Executive to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have solid analytical skills, hands-on experience with Google Ads and Meta Ads, and the ability to generate high-quality leads while maximizing ROI.
Key Responsibilities
Plan, execute, and optimize paid campaigns across:
Google Ads (Search, Display, Performance Max, Shopping, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
YouTube Advertising
Manage advertising budgets efficiently to achieve maximum ROI and ROAS.
Monitor campaign performance and optimize based on KPIs.
Conduct keyword research and competitor analysis.
Implement conversion tracking using:
Google Tag Manager
Google Analytics 4 (GA4)
Meta Pixel
Generate quality leads through performance marketing campaigns.
Perform A/B testing for creatives, landing pages, and ad copies.
Coordinate with the creative team for ad creatives and campaign requirements.
Prepare daily,
weekly, and monthly performance reports.
Analyze campaign metrics including:
CPC
CPL
CPM
CTR
CPA
ROAS
ROI
Identify growth prospects and implement optimization strategies.
Required Skills
Google Ads (Search, Display, Shopping, PMAX)
Meta Ads Manager
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Merchant Center
Conversion Tracking
Meta Pixel
Keyword Research
Audience Targeting & Retargeting
A/B Testing
Excel / Google Sheets
Campaign Budget Management
Landing Page Optimization
Preferred Experience
Experience in Lead Generation Campaigns.
Experience managing e-commerce advertising.
Hands-on experience with Shopify, WooCommerce, or similar platforms.
Understanding of SEO fundamentals.
Knowledge of CRM integrations.
Experience handling monthly ad budgets of 5 lakh or more is preferred.
Key Performance Indicators (KPIs)
Return on Ad Spend (ROAS)
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Lead Quality
Conversion Rate
Return on Investment (ROI)
Campaign Scaling Efficiency
Qualification
Bachelor's Degree in Marketing, Business, or a related field.
Google Ads and Meta Blueprint Certifications are preferred.