Key Responsibilities

We are looking for a dynamic, creative, and result-oriented Marketing Executive to drive business growth across B2B and B2C segments. The candidate will be responsible for generating quality leads, expanding institutional and local networks, promoting educational programs, building customer relationships, and increasing brand visibility through online and offline marketing initiatives.

Key Result Areas (KRA)

Education Sales & Marketing: Should have relevant experience in education sales or education marketing, with an understanding of student acquisition and promotion of educational programs.

Student Lead Generation: Should be able to generate student leads through educational consultancies, individual agents, schools, colleges, and other relevant institutions.

Field & Offline Marketing: Should be comfortable conducting field visits and offline marketing activities to create awareness about the Institute and its programs.

Campaigns & Promotional Activities: Should be able to plan and conduct local awareness campaigns, seminars, presentations, counselling activities, and other promotional activities with the support of the team.

Data Management: Should be able to collect, organize, and maintain student/parent data for calling, follow-ups, counselling, and walk-ins.

Digital & Existing Resources: Should effectively utilize available resources such as the Institute website, social media platforms, alumni network, and existing databases to generate enquiries and leads.

Relationship Management: Should be able to build and maintain strong relationships with consultants, agents,



schools, colleges, and other relevant stakeholders.

New Lead Sources: Should continuously identify new sources of leads and new ways of promoting the Institute and its programs.

Cost-Effective Marketing: Should be willing to implement simple, practical, and low-cost marketing initiatives to increase program awareness and generate enquiries.

Lead Follow-up & Coordination: Should coordinate closely with the calling and admission teams to ensure proper and timely follow-up of leads and enquiries.

Local Market Network: Preference will be given to candidates who have good local contacts and prior experience in promoting educational programs.

Candidate Profile

Minimum 2 years of experience in marketing, business development, sales, or lead generation.

Prior experience in education sales or education marketing is preferred/required.

Strong communication, interpersonal, and relationship-management skills.

Comfortable with field visits and offline marketing activities.

Ability to generate leads independently and build a strong local network.

Good understanding of B2B and B2C marketing practices.

Working knowledge of digital and social media marketing.

Strong follow-up, negotiation,



and customer-acquisition skills.

Candidates with good local contacts and experience promoting educational programs will be preferred.

Should have experience in education sales or education marketing.

Should be able to generate student leads through educational consultancies, individual agents, schools, colleges, and other institutions.

Should be comfortable doing field visits and offline marketing activities to create awareness about the Institute and its programs.

Should be able to plan and conduct local awareness campaigns, seminars, presentations, counselling activities, and other promotional activities with the support of the team.

Should be able to collect and arrange student/parent data for calling, follow-ups, counselling, and walk-ins.

Should know how to use available resources such as the Institute website, social media, alumni network, and existing databases to generate enquiries.

Should be able to build and maintain good relationships with consultants, agents, schools, colleges, and other relevant contacts.

Should regularly look for new sources of leads and new ways of promoting the program.

Should be willing to try simple, practical, and low-cost marketing ideas to increase awareness and enquiries.

Should coordinate with the calling and admission team for proper follow-up of leads.

Preference will be given to someone who has positive local contacts and experience in promoting educational programs.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Student Outreach Marketing Executive (South Delhi)
🏢 TNG SOURCE
📍 South Delhi