BS Eduworld

nCompany: BS Eduworld Pvt Ltd

nDepartment: Admissions / Student Counselling

nPosition: Student Counsellor / Education Counsellor

nLocation: Delhi NCR / (Office Location)

nEmployment Type: Full-Time

nRequired Experience: 2+ years

nReporting To: Sales Head / Business Head

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nAbout the Role

nBS Eduworld is looking for a Student Counsellor who will guide prospective students and working professionals regarding suitable academic programmes, eligibility, admission procedures, university options and programme-related queries.

nThe counsellor will be responsible for lead conversion, regular follow-ups, counselling and admission closure , while maintaining a professional and student-focused approach.

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nKey Responsibilities

n1. Student Counselling

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- Counsel students and working professionals regarding available programmes.
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- Understand the candidate's educational background, career goals and requirements.
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- Explain programme structure, eligibility, duration, admission process and applicable fees.
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- Provide accurate information about universities, programmes and documentation requirements.
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- Help candidates identify programmes appropriate to their stated academic and professional objectives.
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- Address student queries through calls, WhatsApp, email and other communication channels.
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n2. Lead Management

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- Handle leads generated through website, Google Ads, Meta Ads, WhatsApp, calls, referrals and other channels .
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- Make timely calls to new leads.
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- Qualify leads based on programme interest, eligibility, location, experience and requirements.
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- Maintain accurate lead status in the CRM.
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- Ensure no qualified lead remains unattended.
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- Follow up consistently with prospective students.
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n3. Admissions & Conversion

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- Guide candidates through the complete admission journey.
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- Explain application and documentation requirements.
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- Coordinate with the admissions/operations team for application processing.
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- Follow up until the candidate completes the required admission formalities.
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- Maintain accurate records of applications, conversions and pending cases.
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- Work towards assigned monthly admission/revenue targets.
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n4. CRM Management

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- Update every interaction with the student in the CRM.
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- Maintain accurate lead stages such as:
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- New Lead
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- Contacted
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- Interested
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- Counselling Done
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- Follow-up
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- Application Started
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- Documents Pending
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- Admission Confirmed
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- Not Interested
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- Lost
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- Maintain follow-up dates and next-action reminders.
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- Ensure CRM data is updated on a daily basis.
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n5. Follow-Up Management

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- Conduct systematic follow-ups through calls, WhatsApp and email.
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- Understand reasons for delayed decisions.
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- Provide additional information required by prospective students.
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- Reconnect with old and inactive leads where appropriate.
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- Maintain a structured follow-up pipeline.
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n6. Coordination with Internal Teams

nCoordinate with:

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- Sales / Business Development
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n For lead allocation and targets.

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- Operations / Admissions
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n For application processing and documentation.

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- Academic Team
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n For programme-related queries.

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- Finance
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n For fee/payment-related coordination.

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- Marketing
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n For feedback on lead quality and campaign performance.

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nKey Responsibilities for International Students

nWhere applicable, the counsellor may handle students from:

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- UAE
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- Saudi Arabia
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- Qatar
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- Bahrain
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- Kuwait
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- Oman
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- UK
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- USA
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- Canada
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- Australia
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- Europe
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- Africa
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- Southeast Asia
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nResponsibilities include:

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- Understanding international student requirements.
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- Explaining programme delivery and admission processes clearly.
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- Coordinating across different time zones.
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- Communicating professionally with international candidates.
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- Maintaining accurate documentation.
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nImportant Compliance Responsibility

nThe counsellor must not make unsupported claims regarding:

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- Accreditation
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- Government recognition
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- Degree equivalence
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- University rankings
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- Employment guarantees
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- Immigration/visa benefits
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- Professional licensing
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- Guaranteed acceptance of a qualification in a particular country
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nAll programme and university information should be communicated according to the official information approved by BS Eduworld and the respective awarding institution .

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nDaily Responsibilities

nA Student Counsellor is expected to:

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- Contact newly assigned leads.
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- Follow up with existing prospects.
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- Conduct counselling calls.
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- Update CRM records.
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- Send approved programme information.
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- Track applications and documentation.
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- Coordinate pending admissions.
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- Prepare daily follow-up reports.
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- Meet assigned counselling/conversion targets.
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nRequired Skills

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- Excellent verbal and written communication
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- Strong counselling and listening skills
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- Persuasion and negotiation abilities
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- Customer relationship management
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- Good knowledge of education programmes
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- Robust follow-up discipline
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- Comfortable working with targets
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- Good MS Excel/Google Sheets knowledge
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- CRM experience
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- WhatsApp/email communication skills
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- Ability to handle objections professionally
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- Ability to communicate with students and working professionals
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nQualification

nEducation: Graduate in any discipline. A background in education, management, marketing or related fields is preferred.

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- Experience in higher education, international education, EdTech or professional certification programmes will be an advantage.
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📌 Student Counselor (New Delhi)
🏢 BS Eduworld
📍 New Delhi