Role & responsibilities
Develop and execute sales strategies to achieve revenue and market share targets.
Lead, mentor, and motivate the sales team to deliver consistent performance.
Build and strengthen relationships with key clients, distributors, and retail partners.
Identify current business opportunities and expand into untapped markets.
Monitor market trends, competitor activities, and customer preferences to shape strategy.
Oversee forecasting, reporting, and budgeting to ensure alignment with company goals.
Preferred candidate profile
Masters degree in Business Administration, Sales, Marketing, or related field (MBA preferred).
10+ years of progressive experience in F&V; sales, with at least 3 years in a leadership role.
Proven track record of meeting and exceeding sales targets.
Robust negotiation, communication, and relationship management skills.
Experience in dairy business, FMCG, or fresh produce sales will be a solid advantage.