Role & responsibilities

Plan, execute, and optimize performance marketing campaigns across Blinkit, Swiggy Instamart, Zepto, and BigBasket*.

Manage advertising budgets, bids, keywords, placements, and campaigns to drive sales and efficient ROAS/TACoS*.

Monitor key metrics including Sales, Orders, Ad Spend, Ad Sales, ROAS, TACoS, CTR, CPC, and Conversion Rate*.

Analyse SKU, keyword, category, and platform-level performance* to identify growth opportunities and optimize underperforming campaigns.

Drive search visibility, product discoverability, rankings, and marketplace presence*.

Track competitor pricing, assortment, promotions, and visibility* across platforms.

Monitor stock availability/OOS impact* and work with category and marketplace teams to improve SKU performance and assortment.

Plan and execute seasonal campaigns, promotions, recent launches, and platform-specific activations*.

Build and maintain daily/weekly MIS and performance dashboards*, translating data into actionable growth recommendations.

Key Requirements





2 - 3 years of hands-on experience in Quick Commerce / Marketplace Performance Marketing, preferably across Blinkit, Swiggy Instamart, Zepto, and/or BigBasket*.

Robust understanding of Q-commerce advertising, sponsored placements, search visibility, SKU performance, and marketplace growth levers*.

Proven experience in campaign management, budget optimization, and performance analysis*.

Robust analytical skills with experience handling SKU and campaign-level datasets*.

Advanced Excel* skills Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, data analysis, and dashboards.

Ability to turn marketplace data into actionable business insights*.

Understanding of Q-commerce consumer behaviour, promotions, inventory impact, and marketplace search*.
Strong communication, stakeholder management, and problem-solving skills.

Highly data-driven, detail-oriented, and comfortable in a rapid-paced environment*.

📌 Quick Commerce Performance Marketing Specialist Mumbai
🏢 Imagimake
📍 Mumbai