Roles and Responsibilities :
Develop and execute the overall marketing strategy aligned with business and revenue objectives.
Brand Unification

Develop and execute a roadmap to unify brand narratives across Dr. Shikha Sharma, Vedique and Unitus into a cohesive, compelling identity.
D2C Growth Strategy

Own CAC, LTV, retention, and conversion funnels across advisory services and consumer products and academy.
Performance Marketing

Scale Meta, Google, WhatsApp and referral-led acquisition strategies while optimizing for ROI and high- LTV segments.

Drive customer acquisition, lead generation, brand awareness, and revenue growth.
Organic & Community Growth

Build an owned media engine—SEO, content, email, influencer partnerships—that aligns with our trust- based health positioning.
CRM & Retention

Work closely with the CRE and service delivery teams to improve renewal and rejoin rates. Build loyalty and win-back programs.
Lead, mentor,



and manage the marketing team and marketing agency to achieve defined goals and KPIs.
Cross-Functional Leadership

Collaborate with Product, Sales, and Ops to align messaging, positioning, and monetization.

Job Requirements :
MBA/PGDM in Marketing, Business, Communications, or related field
8–12+ years of experience in Marketing, Growth, Digital Marketing, or a related field.
Solid experience working with startups, high-growth companies, or businesses in the scaling stage.
Solid commercial and business acumen with a revenue and ROI-focused mindset.
Ability to work independently, take ownership, and operate effectively in a fast-paced startup workplace.
Marketing and Communication skills
Social Media Marketing skills
Web Content Writing skills
Web Analytics skills
Strong analytical and problem-solving skills
Excellent written and verbal communication skills

📌 Head Marketing And Business Development New Delhi
🏢 Nutriwel Health
📍 New Delhi